Brand Marketing Associate Manager

Description

As Associate Marketing Manager, Global & North America, you will play a key role in supporting the strategic development and flawless execution of marketing initiatives across Aveda's lifestyle categories. In close partnership with the lifestyle team, you will help shape innovation, optimize the product portfolio, and steward high-impact go-to-market plans that elevate consumer engagement and drive business performance.

This role offers the opportunity to contribute to new product development, go-to-market plans, and data-driven strategy, bringing together business acumen, excellence in execution, strong cross-functional collaboration, and a deeply consumer-centric lens, all in support of a purpose-led brand.

PRODUCT STRATEGY & PORTFOLIO MANAGEMENT

• Support the team in developing new product positioning, messaging hierarchy, and key product claims across lifestyle categories.
• Lead global forecasting inputs for lifestyle category innovations and support ongoing forecasting for products and programs.
• Track and manage programs in relevant systems while managing regional communications.
• Lead end-to-end North America NPL management with cross-functional teams to ensure flawless execution and tight demand alignment with marketing calendars and salon initiatives.
• Work with the team to develop and manage Category Merchandise Financial Planning (MFP) and Long Range Plan.
• Lead portfolio analysis, including SKU-level performance reviews and hero development opportunities, resulting in recommendations for SKU rationalization and pricing.
• Conduct market and competitive tracking to identify trends, benchmarks, and whitespace opportunities.

GO-TO-MARKET PLANNING & EXECUTION

• Support the team in creating robust global launch briefs and developing comprehensive toolkits.
• Partner with Digital, Online, PR, Education, Creative, and Commercial teams to coordinate the development and delivery of go-to-market assets.
• Manage asset grids, ensuring accuracy, timely updates, and seamless alignment across cross-functional teams and regions.
• Serve as a point of contact for regional teams to communicate program details, provide launch guidance, and respond to execution-related inquiries.
• Oversee GWP planning and execution in partnership with Channel Marketing, ensuring alignment with the promotional calendar.
• Gather and analyze launch performance and campaign KPIs to support post-launch readouts and actionable refinements.

INSIGHTS, ANALYTICS & BUSINESS PERFORMANCE

• Lead development of brand, category, and competitive business trend reporting.
• Build and maintain deep expertise to support strategic decision-making.
• Partner with regional teams to consolidate best practices and ensure global alignment.
• Manage data and analytics for both the base business and NPLs (new product launches), including dashboards, key reports, and ad hoc analyses.
• Support pricing exercises and competitive pricing analyses in partnership with the team and Finance.

OPERATIONAL & ADMINISTRATIVE SUPPORT

• Support the team in pricing submissions, package copy routing and approvals, and product lifecycle management tasks.
• Manage operational workflows including budget tracking, cost center orders, POs, and vendor setup.
• Coordinate cross-functional meetings, agendas, notes, and recaps.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2-3 years of relevant experience in marketing, preferably within beauty (Prestige and/or Mass), consumer packaged goods (CPG), or a related industry.
• Passion for the beauty industry with a strong understanding of consumer behavior, market trends, and the competitive landscape.
• Self-motivated and agile, with strong organizational skills and the ability to manage multiple projects simultaneously.
• Analytical mindset, capable of translating data into actionable marketing strategies.
• Strong interpersonal skills, with the ability to collaborate effectively across teams.