Ecommerce Pure Players Manager

Description

This role lead the strategic relationship with Amazon & MELI Mexico, representing our portfolio of prestige & luxury beauty brands. This person will be responsible for driving the channel's commercial growth, managing our day-to-day operations with Amazon, and coordinating closely with the external agency responsible for execution.

This role sits at the intersection of commercial, marketing, and operational strategy and requires strong leadership, analytical capabilities, and cross-functional collaboration.

Key Responsibilities:

Account & Relationship Management

• Own and nurture the relationship with Amazon Mexico as a strategic partner.
• Be the primary point of contact to stay aligned on category trends, platform changes, strategic focus, and commercial moments.
• Identify opportunities for visibility, exclusive launches, and key moments such as Hot Sale, Prime Day, etc.

Business Strategy & Performance

• Develop and execute brand strategies and joint business plans aligned with Amazon’s priorities and brand goals.
• Analyze business performance regularly: track KPIs, uncover insights, and optimize accordingly.
• Drive forecasting accuracy, budget tracking, and target achievement.

Coordination with Operator / Agency

• Manage and align closely with the operational partner (agency or 3P) in charge of executing brand activations and catalog updates.
• Ensure flawless implementation of product launches, promotional plans, and content updates.

Brand Activation & Content Strategy

• Work hand-in-hand with brand teams to activate campaigns, including promotional moments, brand stores, sponsored ads, and A+ content.
• Ensure brand equity and guidelines are maintained on the platform.
• Support the development of hero product visibility and routine-based storytelling.

Innovation & Omnichannel Thinking

• Proactively bring platform-specific ideas that drive conversion, traffic, and new customer recruitment.
• Collaborate with internal teams (media, CRM, supply, marketing) to align full-funnel execution.

Qualifications

• 5+ years of experience in ecommerce account management, ideally in beauty, FMCG, or consumer goods.
• Deep understanding of Amazon Seller/Vendor Central, digital shelf principles, and platform dynamics.
• Proven success in managing external partners/agencies and cross-functional teams.
• Strong analytical mindset, with the ability to translate data into action.
• Excellent communication, negotiation, and presentation skills.
• Proactive, strategic, and agile in adapting to fast-paced environments.

Nice to Have:

• Experience with Amazon Advertising / Sponsored Ads
• Understanding of retail media, SEO for eRetail, and product content best practices
• Passion for beauty and innovation in ecommerce