Digital Activation Manager

The Estée Lauder Companies Is looking for a Digital Activation Manager

Are you passionate about great brands and digital marketing? Do you have a strong drive and a competitive mindset? Then you might be our next Digital Activation Manager!

Estée Lauder Companies at a glance

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. Our products are sold in over 150 countries and territories under brand names such as: Estée Lauder, Clinique, Origins, Tommy Hilfiger, MAC, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Tom Ford, Smashbox, AERIN, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, By Kilian, BECCA, and Too Faced. 

About the Role

As Digital Activation Manager, you will be responsible for driving excellence in digital marketing execution across Nordic Retailer Partners. You will ensure best-in-class digital visibility and performance, turning insights into impactful actions that elevate brand equity and retail sales. You will be the link between our Nordic digital strategy and retailer execution, ensuring alignment with brand goals, delivering on KPIs, and accelerating our digital ambitions through strong collaboration and innovation.

Your Key Responsibilities

• Ensure best-in-class e-VM to drive retail sales and safeguard brand equity
• Be responsible for execution and excellence in all our digital marketing campaigns across our Nordic retailer partners
• Analyze online performance for always-on activities and retailer campaigns, turning data into actionable insights for continuous improvement across the organization
• Build strong, collaborative relationships with retailers’ digital marketing teams to accelerate our consumer-facing digital ambitions
• Maximize brand visibility across all retailer channels and implement growth plans that outperform market trends
• Lead special digital omnichannel initiatives and projects in close collaboration with KAMs and Brand Teams
• Monitor and report on the e-retail competitor landscape, and spot emerging trends and define best practices

Your Qualifications

• You have relevant experience in Digital Marketing, E-Commerce, and / or Digital Media
• You have a good understanding of how to execute campaigns in retailers’ digital channels, E-commerce, SoMe, CRM etc.
• You have an interest in working with FMCG brands
• You have a strong understanding of what great content can do in digital channels
• You have a sense of the effects of influencer marketing
• You are performance driven
• You have strong analytical skills
• You have good communication skills
• You speak at least one of the Nordic Languages and English

Your Personality

• Performance oriented: Focused on achieving measurable outcomes and business impact
• Proactive: Have a natural drive to take initiatives, with a positive Can-do attitude
• Innovative Mindset: Always seeking new ways to differentiate and optimize
• Energetic: You are an open, outgoing person and energizes the people around you
• Team Player: You are a team player who can work efficiently in cooperation internally with all departments and externally towards retailers
• Openness: You are open to feedback, new perspectives, continued learning and self-development

What We Offer

You will be part of a Digital Team of talented and passionate people based in our Nordic head office in Carlsberg Byen, Copenhagen.
We offer an exciting opportunity to join a global company with a strong heritage within an innovative and growing industry, including:

• Attractive & competitive compensation package including attractive health insurance benefits
• A hybrid working model with the opportunity to work from home 2 days per week
• Market competitive pension package
• 30 days of vacation
• Wide variety of social office events
• Social networks and Global ERGs (Employee Resource Groups)
• Generous staff discounts on products

Who We Are

We are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. In fact, we are the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.

Inclusion, Diversity and Equity in the core of what we do

The Estée Lauder Companies is an equal opportunities employer. As part of our Inclusion, Diversity and Equity, we provide local development training such as identifying unconscious bias in workplace settings and how to counteract them through annual sessions in the Nordics.

We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

Next Step

We will be reviewing applications on an ongoing basis. Preferred start date is October 1st. We are looking forward to hearing from you.