Sales and Education Executive, Travel Retail - Dallas, TX

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Date: Oct 28, 2025

Location: Dallas, TX, US

Company: ELC Beauty LLC

 Retail Management

  • Agree with the ASOM retail sales targets for the area and break down to store level
  • Prepare and conduct productive in store visits:
  • Recommend and get approval from ASOM of monthly journey plans to reflect business priorities and opportunities
  • Ensure complete awareness of stores/airports developments and trends, competition activities, PAX
  • Report any relevant insight to ASOM and recommend relevant adjustments to targets, in store design and VM
  • Use retail reports to discuss, review and manage door performance vs targets
  • Analyze performance against KPIs, including:
    • % mix of business
    • Individual Personal Targets
    • Average Unit Sale
    • Total Daily Sales
    • Brand performance –v- store performance
  • Set up relevant activity planners, weekly and daily targets where required, incentives and any other KPIs to achieve set targets.
  • Coach and motive the team to achieve KPIs/retail sales targets
  • Liaise with in store retail partners to get the support when required and identify any opportunity to drive retail further

 

      Management of Bas

  • Recruit, motivate, lead and manage the BAs on ELC payroll including all people management/employee relations/payroll/commission calculations.  
  • OR, when on Retailer Payroll, to approve final interviews, manage team through influencing and encouragement.
  • Use PDP process to set clear objectives, motivate and manage performance/career aspirations
  • Manage Employee Relations issues with support of TR HR and Local Affiliate HR
  • Use HR tools for speedy performance management/records of conversations.
  • Motivate team through regular team communications/meetings.
  • Work with TR HR on sales compensation structures to ensure maximum motivation –v- ROI.

 

      Education

  • Follow through the Education Seminars conducted by the Education team by coaching in-store at every visit, ensuring that new skills, knowledge and techniques are embraced and implemented to a high standard.

      Visual Merchandising

  • Ensure correct merchandising (including testers/collateral support material/language strips relevant to PAX mix)
  • Hygiene standards are installed in POS and managed at all times.
  • Ensure digital tools are used properly
  • Report and follow up maintenance issues

 

Administration

  • Journey Plan – ensure cost and time efficient journey plan built with scope for agility to best manage urgent priorities.
  • Follow up on all necessary emails, business analysis, people management, internal stakeholders, retailer communications
  • Ensure regular communication with ASOM

Description

A. Sales⁃Related Responsibilities Sales Support

⁃ Review retail sales targets and performance of each door on a monthly basis with ASOM

⁃ Analyze performance of business vs. sales objectives, sales trends and competition

⁃ Generate sales reports

⁃ Ensure brand image and visual merchandising are in line with brand standards and philosophy at retail counters

⁃ Coordinate and execute the setup of all promotions, in⁃store programs and activities

⁃ Ensure BAs are aware of the marketing calendar, promotions etc

⁃ Give direction and specific instructions to BAs on how to do their jobs to achieve their sales goals (To individually coach BAs based on their strengths and weaknesses)

Marketing Support

⁃ Coordinate and execute Newness, promotions and in⁃store programs setup in collaboration with ASOM and the Store Design Visual Merchandising team.

⁃ Monitor product trends, performance and identify potential sales opportunities to ASOM and Marketing team.

⁃ Ensure all go⁃to⁃market materials and promotional elements are available on time in store to support launches.

⁃ Provides promotions report to sales &amp marketing team post⁃campaign implementation as well as competitive intelligence on competitors' programmes.

Supervision and Team Management of Beauty Advisors

⁃ Assist ASOM in recruiting, onboarding, and the management of BA headcount and productivity to ensure sufficient staffing coverage for the counters

⁃ Ensure BA uphold grooming standards of the brand they represent

B. Education

⁃ Train and develop Beauty Advisors Counter Coaching

⁃ Connect with BAs both through Virtual Learning Tools and in⁃store meetings to train and coach on general selling skills i(e.g. how to service customers, how to upsell/ / cross sell, how to improve one's productivity.

⁃ Coach BA's on brand stories, hero products, and other important brand⁃specifics for ELC brands close by on the sales floor

⁃ Utilize E⁃learning platforms, including brand⁃agnostic content, to coach BAs towards improving customer experience and sales productivity.

⁃ Conduct Beauty Advisors/ Generic Staff Training of smaller doors

⁃ Closely collaborate with the Education team to develop all training/ coaching materials based on touchpoint needed. Sales & Education Executives are more likely to focus on brand⁃agnostic topics and to reinforce learnings around branded concepts first introduced by the Education Team

⁃ Coach and motivate BAs based on individual talents and skills to drive sales objectives and brand equity Orientation / Basic New hires training

⁃ Conduct initial on⁃barding for new Beauty Advisors in lower tier doors to ensure that they are well versed on their brands(s) and the travel⁃retail working environment.

C. General ⁃ Spend minimum 70 percent of time in⁃store, working and coaching BAs.

Qualifications

⁃ B.A degree with a minimum of 3 years relevant experience, preferably in the travel retail industry

⁃ Well groomed

⁃ Good organization and communication skills

⁃ Good presentation skills, comfortable with virtual tools such as Zoom, Skype in addition to in⁃person presentations.

⁃ Display empathy, agility with can⁃do attitude

⁃ Proficient in MS Office and Excel

⁃ Comfortable/ Enthusiastic learning new technology platforms

⁃ Willingness to travel

⁃ Proven sales track record

 

  • Flexibility to travel four days per week – most weeks.
  • Valid driving license/easy access to major International airport
  • Multi-site retail field sales management expertise
  • Successful track record in achievement of area sales results
  • Multi-site people management/influencing skills/employee relations/presentation/negotiation experience
  • High level of emotional intelligence to best manage diverse workforce/maximize business relationships
  • Numeracy and commercial expertise.


Nearest Major Market: Dallas
Nearest Secondary Market: Fort Worth