Owned/Earned Media Senior Associate

• Create and manage the advocacy brand calendar on Influencer marketing, seedings & eventing
• Contribute to developing the strategic frame for brand love, focused on organic content and always-on visibility
• Coordinate brand events, Influencer programs, brand purpose activations and on-trend seedings
• Strengthen the brand position in advocacy by identifying the right Influencer profiles to connect to our brands
• Build a strong network of Influencer relations in the Netherlands & in Belgium with key profiles & rising talents that fit our brands
• Look for the latest trends and keep innovating to secure our leading position in beauty
• Contribute to the growth on brand love metrics including EMV, SOV, Engagement,… by tracking & reviewing performance to further optimize our strategy
• Review and localize assets for social/digital platforms
• Spread Earned Media expertise and contribute to capability building within the affiliate
• You will be responsible for Haircare (Aveda - Bumble & Bumbe) and support the Fragrance grouping

Qualifications

• 3+ years of experience in Influencer marketing and digital PR, preferably with a background in PR and/or Influencer Marketing agencies
• Strong network of beauty influencers in the Netherlands & Belgium is a must-have
• Deep understanding of the latest social media beauty trends, as well as proficiency in working with social media platforms and tools, including Instagram, TikTok, YouTube, Snapchat, and more
• Exceptional organizational and multitasking skills, with the ability to drive and manage projects effectively
• Excellent communication and collaboration skills to work cross-functionally with internal and external stakeholders
• Creative mindset and a passion for achieving objectives and goals
• Equipped with analytics and reporting skills, adept at transforming data into actionable insights to optimize Earned Media strategies
• Basic knowledge of Paid Media strategies and how they complement Earned Media
• Experience in managing budgets for Influencer Marketing campaigns
• Excellent negotiation skills to effectively manage influencer contracts and partnerships
• Cultural awareness and sensitivity, particularly when working with influencers
• Fluent in Dutch and English

• Are you interested in the above position?
• -Please apply on our job portal
• -Send us your latest motivation letter and CV