Area Commercial Executive

Description

Note: Please attach your CV when submitting.

Key Responsibilities:

Key responsibilities but are not limited to:

Drive Retail & Net Sales Performance and Team Leadership:

• Drive retail sales via high touch service, excellence in marketing execution, and consumer data capture. Follow up and ensure teams in retailer stores propose and secure orders to deliver net sales.

• Regularly review retail performance in relation to targets, competitors/rank, and key performance indicators such as Hero MOB. Analyse strengths and opportunities within the business to mitigate risk and develop over and above strategies to drive rank and market share

• Drive the recruitment and development of retail team members with the support of ELC HR

• Register new retail team members for digital learning and brand communications platforms

• Prepare and update for review and discussion with National Sales Manager – achievement of sales targets, KPI’s (including Hero performance), key business issues, strengths and opportunities, and education plans based on agreed cadence

Deliver Customer Experience and Superior Service through coaching and development

• Lead the digital and in-store orientation of all retail team members

• Provide store coaching to retail team members to elevate selling and service skills, product knowledge, merchandising skills, and consumer data capture

• Provide support, advice, and direction to counter managers to enhance the development of their teams in all matters pertaining to their role and activities in-store. This involves utilizing the most up-to-date resources

• Ensure that all stores follow grooming and hygiene standards as directed by brands

• Participate and drive engagement of all brand digital learning and virtual education seminars to build retail capabilities

• Keep informed on brand updates across social channels to drive team members’ understanding, communication, and engagement

Marketing Execution & CRM Consumer Journey

• Review Brand Marketing activity to enable detailed planning and execution at store level. This may include full funnel marketing activity, visual marketing and collateral elements

• Provide essential feedback on key campaign success. For example: what worked; what didn’t; what we might do differently. This should also encompass competitor activations across channels

• Stay up to date with brand digital marketing activity, as well as competitor marketing activity (for broader view of the market)

• Coach and develop team members’ proficiency in using CRM tools to enhance the consumer engagement journey with the brand

Operational Excellence

• Review and update demonstration plan/actuals on monthly basis per brand

• Input and update team member information into payroll systems as required

• Review sufficiency of inventory to enable driving of retail sales achievement – includes weekly order revision; supply updates; and potential peaking for instore, GWP, launches, repromotes, and activations

• ....

The details JD will be shared later.

Other tasks are assigned by the line manager

Qualifications

Person Specification – Essential Requirements:

• Minimum 5 years of experience managing retail operations and at a supervisory level

• Excellent interpersonal and communication skills

• Excellent coach and communicator

• A good listener, skilled at winning people over

• Self-reliant with the ability to make solid business decisions independently

• Ability to relate with different stakeholders and enjoys the fast-paced retail environment

• Ability to manage multiple responsibilities

• Proactive in problem-solving and taking initiative to improve business

• Passionate desire to make sales targets

• Ability to motivate the will in others to achieve specific goals and strategies

• Numeric ability essential - Computer literate in Excel and Word

Qualifications / Knowledge – Desired Requirements:

• Bachelor’s degree in business management or equivalent

• Experience in strategic planning and execution

• Working knowledge of a computerised system including:

• Microsoft Office application (Word, Excel, Outlook, PowerPoint, etc);