Retail Marketing Executive

Description

1. Position Summary:

This position is accountable for Retail/ Commercial Planning across channels, aligning with in-market Commercial team, and other stakeholders in execution of campaign promotion, VM, and activation to achieve the brand objectives. This role works closely with in-market Consumer Engagement as well as in-market Education for planning and execution of all brand activities etc.

• Execute in-market Retail activation plan (including VM) to deliver omni-retail promotions by channel / retailer

• Support local promotions, events, and concepts to deliver in-Market Brand KPIs

• Support Key Account management across channels on promotional calendar and retail / VM execution to drive elevated in-store experiences and omnichannel execution excellence

• Support Affiliate MVIP Brand to execute in-market building block for all channels: promo, in store events, etc

• Support VM planning for in-market events

• Share in-market insights with MVIP Brand team on NPL quantity and pricing

2. Key Responsibilities:

Retail Marketing Plan – Execute and deliver:

• Execute new product launching, re-promote, and Mega campaign

• Collaborate with In-Market CE, Commercial teams and DCM to execute omni channel commercial and activation for launch/mega campaign

• Support all local Mega Campaign Offers in alignment with In-Market Brand teams

• Unity Campaign implementation & Always-on promotion across channels (OL, B&M, SMC)

• Support and deliver monthly always-on or tactical promotion plan

• Provide support and execute all commercial proposal in current channels or new programs to over-deliver target

• Monitor promotion allocation under guidelines

• Timely checking of promotion running to ensure full compliance with anti-diversion protocols

• Visual Merchandising Implementation:

• Provide any feedback to MVIP Product Marketing on forecast of New launch/ Visual Merchandising Update/ Tester Bar/ Displayer, Collaterals in B&M/SMC in accordance with Brand guidelines and allocated budget where applicable

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Retail Partner Collaboration:

• Support in-market Country and Commercial Manager to maintain Retailer Relationship and counter activation communication

• Support in-market Country and Commercial Manager to represent In-Market Brands to coordinate with Retailers in communicating Brand Campaign/Monthly Activities in respective stores

• Engage and align with Retailers to support the commercial and activation execution in store with collaborative initiatives (Data, Voucher, CRM, Retailer Visibility Support)

• Support MVIP marketing strategies in Corporate Sales and Collaboration proposal

• Assist in managing external partners in collaboration programs (Commercial Deals, Data sharing, Workshop, Visibility Support)

• Coordinate with internal team to execute the collaboration

Retail Marketing Operation:

• Charge out Non charge products for omni channel promotion plan across channels.

• Charge out VM collaterals, displayers to respective stores based on local planograms.

• Align with in-market Commercial and in-market Online Team on track and improve promotion-driven business performance and actual promo usage on monthly basis.

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Others

To complete any tasks / project involvement / corporate activities as required by MAC & BB Marketing Leads

Please note: the detailed JD will be shared later.

Qualifications

• Diploma in Business Management/ Marketing/Communication or equivalent.
• At least 2⁃3 years of relevant experience in the FMCG/ Retail Environment.
• Excellent interpersonal, written and spoken communication skills.
• Working knowledge of Microsoft Office (i.e. Word, Excel and PowerPoint).