Senior Online Exec

Responsibilities

1/ Commercial Planning & Business Performance:

· Manage assigned eCommerce channels to deliver sales, profitability, and operational KPIs.

· Execute regional and brand commercial strategies while adapting campaign plans, assortment priorities, and promotional mechanics based on local market insights and business performance.

· Monitor channel performance and identify opportunities to optimize business growth.

2/ Campaign Planning & Execution:

· Lead the planning and execution of commercial campaigns across assigned eCommerce channels, including platform campaigns, brand campaigns, and other commercial initiatives.

· Work closely with platform partners and external stakeholders to maximize visibility and commercial opportunities.

· Lead & coordinate channel-specific activations, including KOL/KOC campaigns, livestream initiatives, promotional mechanics, and campaign readiness where applicable.

· Own the growth and optimization of social commerce and affiliate channels to drive customer acquisition, engagement, and platform sales performance.

· Ensure all commercial activities are executed accurately and on schedule.

3/ Agency & Store Operations Management:

· Manage day-to-day operations through appointed external partners and agencies.

· Cascade business priorities, campaign requirements, brand guidelines, and operational instructions to ensure timely and accurate execution.

· Review and approve campaign setup, promotional mechanics, onsite visibility, creative assets, and operational requests.

· Monitor execution quality and operational KPIs while driving continuous improvements.

4/ Demand Planning & Inventory Management:

· Prepare and maintain monthly sales forecasts based on business demand, campaign plans, and latest business outlook.

· Update forecasts based on changes in business demand, Latest Estimate (LE), and commercial priorities.

· Review monthly replenishment plans and provide business recommendations to ensure sufficient inventory availability.

· Partner with Brand, Demand Planning, and Supply Chain teams to proactively manage inventory risks.

5/ Business Analysis & Reporting:

· Monitor channel performance, campaign effectiveness, and operational KPIs.

· Analyze business performance, identify opportunities and risks, and provide actionable recommendations.

· Prepare regular business updates and performance reports.

6/ Other Tasks:

· Support ad-hoc projects and assignments from the Online Manager as needed.

Requirements

• 2–4 years of experience in eCommerce, digital commerce, marketplace management, or online sales.
• Experience managing one or more eCommerce channels (Shopee, Lazada, TikTok Shop, Social Commerce) is preferred.
• Experience working with cross-functional teams and external agencies is an advantage.
• Good understanding of eCommerce platforms, commercial campaigns, and online business operations. 
• Strong analytical skills with the ability to translate data into business insights and recommendations 
• Good commands of both written and oral presentation in English