Senior Retail Marketing Executive

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Date: Sep 25, 2026

Location: Ho Chi Minh, 65, VN, 70000

Company: ELC Beauty LLC

Position Summary

This position is accountable for Retail/ Commercial Planning across channels, aligning with in-market Commercial team, and other stakeholders in execution of campaign promotion, VM, and activation to achieve the brand objectives. This role works closely with in-market Consumer Engagement as well as in-market Education for planning and execution of all brand activities etc. 

Responsibilities

Retail Marketing Plan – Execute and deliver: 

  • Execute new product launching, re-promote, and Mega campaign 

  • Collaborate with In-Market CE, Commercial teams and DCM to execute omni channel commercial and activation for launch/mega campaign 

  • Support all local Mega Campaign Offers in alignment with In-Market Brand teams  

  • Unity Campaign implementation & Always-on promotion across channels (OL, B&M, SMC) 

  • Support and deliver monthly always-on or tactical promotion plan 

  • Provide support and execute all commercial proposal in current channels or new programs to over-deliver target 

  • Monitor promotion allocation under guidelines 

  • Timely checking of promotion running to ensure full compliance with anti-diversion protocols 

  • Visual Merchandising Implementation: 

  • Provide any feedback to MVIP Product Marketing on forecast of New launch/ Visual Merchandising Update/ Tester Bar/ Displayer, Collaterals in B&M/SMC in accordance with Brand guidelines and allocated budget where applicable 

  • Cascade provided guidelines, briefing to agency, and execute the deployment in stores for New Launch Counter decoration or VM updates 

  • Response and work alongside with Retail Project and VM on counter requests for counter maintenance 

  • New Counter/Renovation Store Design and set-up: 

  • Partner with Retail Project and VM and in-market Commercial in new counter set up 

Retail Partner Collaboration: 

  • Support in-market Country and Commercial Manager to maintain Retailer Relationship and counter activation communication 

  • Support in-market Country and Commercial Manager to represent In-Market Brands to coordinate with Retailers in communicating Brand Campaign/Monthly Activities in respective stores 

  • Engage and align with Retailers to support the commercial and activation execution in store with collaborative initiatives (Data, Voucher, CRM, Retailer Visibility Support) 

  • Support MVIP marketing strategies in Corporate Sales and Collaboration proposal 

  • Assist in managing external partners in collaboration programs (Commercial Deals, Data sharing, Workshop, Visibility Support) 

  • Coordinate with internal team to execute the collaboration 

Retail Marketing Operation: 

  • Charge out Non charge products for B&M channel promotion plan across channels. 

  • Charge out VM collaterals, displayers to respective stores based on local planograms.  

  • Align with in-market Commercial and in-market Online Team on track and improve promotion-driven business performance and actual promo usage on monthly basis. 

  • Monitor and report Voucher spending by Store 

  • Monitor and report Control promo usage and promo cost under given budget 

  • Monitor VM, counter decoration and ensure within allocated monthly maintenance Budget 

  • Feedback on Competitor Activity Tracking 

  • Coordinate Customer Workshop

Requirements

  • At least 2-3 years of relevant experience in the FMCG/ Retail Environment 

  • Excellent interpersonal, written and spoken communication skills. 

  • Independent and highly organised 

  • Task and result oriented