Product Marketing Specialist
Date: Sep 6, 2025
Location: Istanbul, 34, TR
Company: ELC Beauty LLC
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
Description
- Analyzes the business, evaluates competitive challenges, and identifies opportunities for growth
- Develops marketing and sales objectives (including sales volume and profit forecasts), plans, and budgets.
- Considers global brand objectives and offerings, marketing guidelines, cost of goods/pricing objectives, manufacturing feasibility, and local market/competitive trends
- Makes product selection, assortment and pricing decisions
- Makes decisions on promotional items (including collateral) and creative concepts
- Shares findings on market trends (customers, prices, products, and competition) to identify market-specific needs in terms of product,promotions, and creative concepts, especially when they deviate from global guidelines and offerings
- Assists in determining discontinuations and price increase recommendations for existing products and price for new products
- Develops forecasts for products and promotional materials and shares
- Builds relationships with business partners and key customers; makes recommendations on yearly targets, as well as on counter/store site selection, and supports negotiations with business partners. Maintains competitive library and is the main source of competitive documentation. Prepares market trend updates.
- Prepares brand category performance analysis and responsible for Brand segment category reviews as needed and create actions & comments based on these reports
- Prepares all analyses for pricing, cost of goods, price increase or line editing projects
- Prepares cost/retail objectives capturing comparable brand and competitive pricing
- Conducts post launch evaluation analysis of major programs
Qualifications
- Master degree or equivalent in Business, Marketing, Engineering
- Min 1 year experience
- Fluent English
- Strong analytical skills; the ability to identify critical concerns and prioritize; problem-solving abilities
- Creative/innovative thinking
- The ability to handle a multitude of projects and issues at one time
- Excellent team player and interpersonal skills; the ability to interact with all levels within an organization
- Organization and an orientation to detail
- Self-motivation; High energy level; the ability to work independently
- An interest in learning and the ability to integrate information to identify the implications of macro trends for the business
- Effectively collaborate with stakeholders
What We Offer
Our Business of Beauty Prestige beauty is a dynamic growth industry, and we are at the forefront, leading the way with our diverse portfolio of 25+ exceptional brands.
Our Culture & Values We are a family company with deep-rooted values and a rich history. We embrace the challenges of leading in the ever-changing beauty landscape as an opportunity to drive our creativity and drive sustainable growth.
Our People We believe that diverse backgrounds result in greater innovation across our organization. The value we place on cultivating future leaders is at the heart of our talent philosophy. We encourage continuous learning and we harness the strengths of our employees. The global nature of our work across multiple regions and brands, functions and channels provides fertile ground for mobility and career growth.
Our Commitments We are commited to fostering a culture of respect and being positive influence in everything we do and in every community we serve. Corporate citizenship and sustainability are central to our beliefs — from employee volunteerism and our cause-related campaigns to the creation of high-performing and safe products, all while caring for people and the environment.
We are looking forward to your application!
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Estée Lauder Companies Türkiye