Consumer Engagement Executive, Estee Lauder/La Mer

Description

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty. 

The role of the Consumer Engagement Executive is accountable for the execution of total / omnichannel consumer engagement across owned, earned and paid through the funnel as per the strategic guideline from the Marketing Lead. Adaptation of marketing calendar, media planning, content development and CRM programming responsibilities from Brand Online to Consumer Engagement team. In addition, this position is accountable for planning and implementing Marketing communication and omni-channel marketing initiatives to achieve/ execute the brand objectives. This role works closely with Retail Marketing as well as Education Manager for planning and execution of all brand activities etc.

What You Will Achieve
•    Plan, execute, and analyze paid media campaigns across various channels.
•    Responsible for executing consumer engagement strategies across all channels (owned, earned, paid) following the Marketing Lead’s guidelines. This includes adapting the marketing calendar, media planning, content development, and CRM programming.
•    Plans and implements marketing communications and omni-channel initiatives to achieve brand objectives. Works closely with Retail Marketing and Education Manager for all brand activities.
•    Executes social/digital marketing plans, manages content calendars, localizes digital assets, and oversees brand communication on social media, websites, SEO, and email. Supports PR and KOL (Key Opinion Leader) plans, including editorial content and campaign collaborations.
•    Maintains alignment with education and online teams, supports e-commerce campaigns, ensures timely communication, consolidates reports, and delivers activities within allocated budgets.

The above statements reflect the general details considered necessary to describe the principle functions of the job identified and shall not be considered as a detailed description of all the work required inherent in the job.

Qualifications

What You Will Need
•    Bachelor's degree in Business Administration, Communications or a related field preferred.
•    Proven experience (minimum of 2 years) in a similar role, preferably in retail / beauty / high fashion industry.
•    This is an operational and entrepreneurial role, which requires someone with a hands-on approach to business and strong  perseverance, as well uphold the highest standards of luxury while being creative and can think outside the box. 
•    Proactive and positive approach to work and daily tasks.
•    Confidentiality, tact and discretion when dealing with all parties.
•    Excellent written and verbal communication skills. 
•    Team player with the ability to collaborate effectively with cross-functional teams.

What We Offer

• We provide market-competitive packages and trainings to our staff to ensure they are well-rewarded with room to excel in their career.
• Opportunities to learn and lead: we provide on-the-job trainings to ensure employees are equipped with the most up-to-date skillsets and knowledge.
• Career development: we work with you to advance your career through short-term assignments, relocations and new experiences.
• Work-life balance as a priority: we offer benefits and implement policies to help employees balance their personal and professional priorities.
  
  Who We Are
  We are the global leader in prestige beauty —delighting consumers with transformative products and experiences, inspiring them to express their individual beauty through our high-touch offerings. We are a brand-led business and the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.
  
  We are a values-driven organization. Our actions are rooted in the Lauder Family values of respect for the individual, uncompromising ethics and integrity, generosity of spirit and fearless persistence. Building on these core values we also abide by the following principles
  •    Unwavering commitment to quality and excellence.
  •    Infusing creativity and innovation throughout all aspects of the business.
  •    Nurturing and developing world-class talent.
  •    Cultivating an inclusive and diverse workplace.
  •    Acting responsibly and caring for the communities we serve.