Senior Content Executive

Description

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Reporting to SEA4 Online Brand Director, the In-Market Content Senior Executive is responsible for the selected Estee Lauder Companies’ Brand Social commerce content creation, Affiliate partnership and social commerce operation in respective markets.

What You Will Achieve

• Align social commerce content with brand calendars, integrating new product launches, consumer insights, TikTok trends, and local promotional themes.
• Lead short video ideation and production with agencies and creators, localize global assets, and manage consistent posting and media boosting.
• Build and manage relationships with TikTok, Shopee, and Lazada affiliates, and ensure creator content aligns with brand identity and local trends.
• Monitor content performance using commercial KPIs, and generate actionable insights and reports for internal stakeholders.
• Collaborate with brand ambassadors (BAs), content agencies, and paid media teams to ensure cohesive execution across all content and commerce touchpoints.

The above statements reflect the general details considered necessary to describe the principle functions of the job identified and shall not be considered as a detailed description of all the work required inherent in the job.

Qualifications

What You Will Need

• Bachelor’s degree or equivalent, with at least 4 years of relevant experience, preferably in luxury or prestige beauty retail.
• Proven experience in driving e-commerce performance through content strategies.
• Strong understanding of TikTok Shop mechanics and conversion funnels with the ability to translate content engagement into measurable sales outcomes.
• Skilled in producing high-volume, high-impact short video content.
• Ability to deliver timely, trend-based content with local relevance.
• Analytical mindset with experience in performance tracking and reporting.
• Strong communication and interpersonal skills, with the ability to engage confidently across Affiliate, Regional, and Global leadership levels.
• Professional demeanor with a proactive, solution-oriented mindset and a commitment to confidentiality, discretion, and flexibility—including travel as needed.

What We Offer

We provide market-competitive packages and trainings to our staff to ensure they are well-rewarded with room to excel in their career:

• Opportunities to learn and lead: we provide on-the-job trainings to ensure employees are equipped with the most up-to-date skillsets and knowledge.
• Career development: we work with you to advance your career through short-term assignments, relocations and new experiences.
• Work-life balance as a priority: we offer benefits and implement policies to help employees balance their personal and professional priorities, including flexible working hours and enhanced parental leave.
  
  

Who We Are

We are the global leader in prestige beauty —delighting consumers with transformative products and experiences, inspiring them to express their individual beauty through our high-touch offerings. We are a brand-led business and the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.

We Are a Values-driven Organization. Our Actions Are Rooted In The Lauder Family Values Of Respect For The Individual, Uncompromising Ethics And Integrity, Generosity Of Spirit And Fearless Persistence. Building On These Core Values We Also Abide By The Following Principles

• Unwavering commitment to quality and excellence
• Infusing creativity and innovation throughout all aspects of the business
• Nurturing and developing world-class talent
• Cultivating an inclusive and diverse workplace
• Acting responsibly and caring for the communities we serve