Consumer Insights Manager - Make up + Fragrance 12 Months Fixed Term Contract

Description

The ELC Consumer Insight Manager is responsible for building and maintaining a robust and agile understanding of UK consumer trends, behaviours and opportunities, delivering this learning into our brand and functional teams, and demonstrating how this insight can be turned into action to win.  

They are responsible for supporting the brands and central functions to ensure that the Consumer is at the heart of every decision; be that understanding who they are, the products they purchase and the channels they engage in to ensure these are embedded into decision making across marketing, communication, omni-channels, as well as the broader brand & regional strategies. 

Working hand in hand with the Data & Analytics and wider Enterprise Marketing team, this ever-evolving role is critical in answering the most pressing questions and challenges in a clear and coherent way. Turning big data into accessible stories. Not only will they help with the here and now, but also will provide insights on how the business can evolve, stay ahead of the competition and build market share. 

General: 

Power Estee Lauder Companies portfolio of brands with actionable consumer insights across the Make Up & Fragrance clusters. 

Activate on the insight pillars for the region:  From Innovation and Trends, Consumer Segmentation, Cultural Relevancy, Social Listening,

Shopper Insight (online, in-store and omnichannel) to Brand Health Tracking 

Drive the activation on the Channel and Competitor Insights pillar: building proactive and reactive Competitor tracking, as well as providing insights to the business on current and future trends in consumer shopping habits 

Develop and execute Category Pillar insights: focusing on the categories and sub-categories that are driving growth within the region and our business, as well as continuing to build learnings on product-specific insights such as product claims and ingredients 

Partner with the Data & Analytics team integrate to 1st and 3rd party data (such as CRM and NPD/IRI data) with consumer insights in a cohesive way. Backing up broader consumer, market trends with quantitative data to provide a clear story 

Run qualitative (consumer panels) and quantitative studies throughout the year: by brand demographic or strategic focus area, to quickly answer key business needs.  

Provide inputs on future state requirements needed for the function, identifying new tools, systems and suppliers ELC can partner with to continue to drive strategy forward 

Work in partnership with our key agencies and partners (Morning Consult, WGSN, Toluna, Mintel, Research agencies etc.) to bring to life new trends and opportunities, and keep in touch with evolving consumer behaviors 

Compensation Data

• Hybrid Working (2 days WFH, 3 days office based)
• 25 Days Annual Leave (exc. Bank Holidays)
• 1 day Annual Leave to celebrate your birthday
• Holiday Purchase opportunity
• Bonus Opportunity
• Ability to work Remotely/Abroad up to two weeks per calendar year
• Summer Fridays
• Generous Staff Discount
• Mental Health Wellbeing Initiatives
• Benefits platform with exclusive discounts and offers
• Employee resource groups
• LinkedIn learning