Executive Director, End to End Global Marketing - Jo Malone London

Executive Director, End to End Global Marketing - Jo Malone London

Role Overview

The Executive Director will lead the strategic vision and execution for the Jo Malone London Scented World categories (Home, Bath & Body, Gifting & Men) driving end-to-end go-to-market strategies. This position will oversee the category marketing calendar, new product launch, end-to-end consumer storytelling, and 360-degree marketing strategies to fuel brand growth and consumer engagement worldwide. The role requires close collaboration with cross-functional partners (Product Development, Creative, Package Development, GBVC, Finance, Channel teams…), as well as regional and affiliate teams, to ensure brand consistency and marketsuccess reflecting Jo Malone London’s luxury positioning and British heritage.

Accountability 

Innovation Strategy & Product Development

• Lead the marketing of new product innovation journey from ideation to launch, ensuring alignment with brand vision and global category trends.
• Develop and execute a robust 3-year category innovation pipeline and launch calendar, balancing new product introductions with commercial innovation initiatives.
• Identify breakthrough ideas, ingredients, and consumer-centric campaigns that elevate Jo Malone London’s market leadership.
• Collaborate with Product Development and packaging teams to drive formulation innovation and sustainability initiatives.
• Track post-launch performance to optimize future strategies.

Go-to-Market & Integrated Marketing

• Own the go-to-market for categories of responsibility, including new launches and commercial innovations, creating compelling and authentic consumer first campaigns across all channels.
• Develop 360-degree marketing campaigns integrated with cross functional teams.
• Lead always-on storytelling requirements for the category working closely with Social, Communications and Creative teams to drive desirability all year round and tapping into cultural trends and moments.
• Lead creative briefing processes to inspire high-impact brand assets and visual identity.
• Partner with cross-functional teams to ensure marketing strategies are seamlessly executed in all touchpoints.

Consumer & Market Insights

• Leverage data from consumer research, social listening, CRM, and industry trends to inform brand strategies and innovation.
• Conduct competitive analysis and track market shifts to identify white-space opportunities and new business potential.
• Partner with the Global Pricing Group to analyze pricing strategies and ensure competitiveness across regions.
• Drive consumer-first storytelling by integrating insights into product messaging and marketing activations.

Short Description

Regional & Commercial Partnership

• Serve as the key liaison between global marketing and regional teams to ensure brand and commercial alignment.
• Serve as marketing team lead for TR and East markets organizing monthly meetings to ensure all marketing programs are relevant across regions and fit for purpose to succeed. 
• Gather and integrate regional feedback into global innovation and marketing strategies.
• Support regional markets with tailored marketing toolkits and assets to drive local execution excellence.
• Monitor launch success and apply learnings to future product strategies.

Financial & Business Management

• Drive profitable brand growth by optimizing new product launch (NPL) investments and cost of goods (COGs).
• Lead portfolio management, SKU productivity, and rationalization efforts in collaboration with Finance and Strategic Finance.
• Champion corporate processes and tools to ensure smooth execution of brand initiatives.

Leadership & Team Development

• Mentor and develop a high-performing team, fostering a culture of innovation, collaboration, and excellence.
• Inspire teams with a consumer-obsessed and result-driven approach.
• Drive cross-functional alignment and best practices across global and regional teams.

Qualifications

• • 10+ years of experience in global and regional marketing roles, preferably within fragrance.
  • Proven track record of driving innovation and launching successful products in global markets.
  • Strong strategic thinking and analytical skills with the ability to translate insights into action.
  • Expertise in digital marketing, social media, and omnichannel consumer engagement.
  • Excellent leadership, communication, and cross-functional collaboration skills.
  • Proven track record of managing and developing a strong team 
  • Passion for fragrance, beauty trends, and consumer behavior. 

This is an exciting opportunity to shape the future of Jo Malone London leading world-class innovation and consumer engagement strategies that drive brand desirability and business growth.