Global Marketing Manager (maternity cover)

Description

Jo Malone London has the exciting opportunity to join the Global Marketing team as Manager, Global Marketing (Maternity Cover). The role will contribute to the execution of the 3 year cologne intense and Ultra Lux Marketing strategy fro concept kick off to go-to-market. Lead the end-to-end marketing agenda across product and consumer marketing, driving brand growth, product innovation, brand desireability and commercial performance through clear strategy and strong execution. 

Leadership

• Lead cross-functional alignment across marketing, creative, product development, PR, online and regions
• Set clear direction, priorities, and success metrics
• Champion a performance-driven, insight-led, consumer centric culture
• Demonstrates learning agility anticipates change, and proactively seeks knowledge and skills to make a stronger impact
• Executes with excellence and communicates results and learnings
• Builds collaborative relationships internally and externally to deliver on objectives

Category Strategy & Assortment

• Support Directors defining category strategy & growth opportunities for JML Cologne Intense & Ultra lux categories
• Understand and leverage category growth drivers, including pricing, distribution, and assortment strategy
• Maintain focus on heroes in all analyses and planning activities
• Monitors competitor (product launch, assortment, pricing changes…) to inform robust market & competitive reviews
• Help shape the product assortment to balance recruitment, retention, and scale
• Ensure portfolio clarity, relevance, and differentiation across distribution channels taking into account regional nuances
• Monitor market, competition, and trends to inform category strategic choices

Product Marketing 

• Own product strategy from concept through launch and lifecycle
• Define positioning, pricing, and key claims to ensure clear differentiation
• Translate innovation into clear, compelling consumer propositions
• Guide new product development through strong cross-functional collaboration, leveraging consumer, regional & market insights
• Support decision-making around product by translation data into actionable insights
• Ensure consistency across product storytelling and brand equity
• Drive on-time product launches across regions by managing key programme milestones
• Consolidate forecast overview to ensure Global sales targets are met
• Develop impactful presentations to secure regional alignment and stakeholder buy-in · Oversee end-to-end programme delivery, connecting product concept to omnichannel execution and ensuring adherence to stage-gate processes

Consumer Marketing

• Support director in leading campaign activation strategy to build Brand/product awareness, desirability, and recruitment · 
• Oversee channel activation across paid, owned, and earned
• Support in driving 360 Activation brief development and partners with Creative and Regions to develop an activation strategy that addresses market/consumer needs by channel across the consumer journey
• Enforce clear consistent messaging frameworks that drive relevance and cut-through · Optimise performance through data, insights, and testing
• Track campaign performance to evaluate impact and to take learnings to inform next cycle of marketing planning
• Support deployment of marketing plan to regions; prepare materials to support cascade meetings as needed

Go-To-Market (GTM)

• Own end-to-end GTM plans, ensuring clear priorities and phasing to cut through and keep momentum 
• Align global strategy with regional execution for maximum impact
• Drive integrated launches across channels and touchpoints 
• Ensure on-time delivery, strong execution, and measurable result 

Qualifications

• Position requires 5+ years Global Marketing experience.
• Demonstrate strong interpersonal skills and build effective relationships across teams
• Bring relevant marketing experience with a solid track record of delivery
• Be highly organised, able to prioritise and manage multiple projects with strong attention to detail
• Drive projects forward with a proactive, solution-oriented mindset
• Combine creative thinking with commercial acumen to inform recommendations
• Be analytical and numerate, able to synthesise multiple data sources to unlock opportunities
• Have a strong interest in consumers, culture, and trends
• Communicate clearly and confidently, both verbally and in writing, with stakeholders at all levels
• Show resilience and adaptability in a fast-paced environment
• Be dependable and committed, with a strong sense of ownership
• Demonstrate energy, self-motivation, and a drive for results
• Proficiency in Microsoft Office Suite (PowerPoint, Excel & Word) are a must.