Global Marketing Manager

Global Marketing Manager

Jo Malone London has the exciting oppotunity for a Marketing Manager to join our Global team based in our Manchester Square Offices in London. 

Description of Responsibilities:

Category and Portfolio Management 

• Support the Fragrance Director in shaping and executing category strategy to accelerate growth.
• Own and manage the global fragrance end to end marketing roadmap, ensuring alignment with business objectives.
• Translate consumer and market insights into actionable product plans and robust marketing calendars, identifying market opportunities and consumer trends.
• Partner with Global and regional teams: Insights, Product Development, Supply chain, international teams to co-create and develop winning action plans.
• Monitor competitive landscape and category growth drivers to inform product positioning, assortment, and pricing.
• Manage the fragrance product portfolio, including lifecycle management, range optimisation, and new product launches.
• Balance the portfolio across olfactive families, formats and price tiers; conduct regular fragrance architecture reviews to avoid duplication and cannibalisation.
• Evaluate SKU productivity and recommend rationalisation as needed.

Product Management 

• Shape the New Product Launch roadmap through insight-led collaboration with global and regional teams.
• Project manage all fragrance category launches, ensuring alignment across functions.
• Manage product & pricing positioning, COGs and forecasting to support margin, market opportunity and brand ambition

Consumer Marketing planning & execution

• Drive full-funnel, 360° consumer marketing campaigns to recruit new consumers, drive brand equity and category growth
• Shape campaign briefs and consumer marketing plans applying the latest consumer insights; champion a consumer first mindset across activations 
• Drive seamless integrated consumer experiences and journeys by partnering with Creative, Channel lead, and Regional teams; facilitate cross-functional collaboration and aligned plans
• Manage content creation and content mapping, ensuring relevance across platforms and resonance with target audiences

Go to Market Execution

• Clearly communicate campaign objectives and market opportunities to build shared vision and commitment
• Align closely with International and Regional teams to ensure local market relevance
• Coordinate Global cross-functional teams to ensure flawless product launches and market readiness
• Develop Global marketing toolkits, frameworks, activation plans and assets to efficiently bring programmes to market 
• Support deployment of marketing plan to regions through collaboration meetings, regional toolkit and material (master presentations for Retailers, Regional Roundtables…)

 Performance Management

• Track and analyse category performance, campaign results and programmes ROI
• Identify growth levers and lead corrective action where needed
• Present business / performance updates and strategic recommendations to leadership
• Establish KPIs and goals; evaluate campaigns and programmes’ results to inform future planning  

Qualifications

The ideal candidate will

• • Demonstrate excellent inter-personal skills   
  • Have minimum 8 years marketing experience 
  • Have exceptional organisation skills with an ability to prioritise and manage multiple projects at one time to a high level of detail
  • Be able to effectively drive projects forward with a solution and result focused mindset 
  • Demonstrate both a creative and commercial mind-set and use this approach in making recommendations 
  • Be highly numerate and analytical with an ability to cross reference a variety of sources to reach recommendations to unlock opportunities
  • Demonstrate excellent verbal and written communication skills with ability to interface and build relationships with many departments across the organisatione
  • strong interest in the consumer, cultural diversity, and trends, enthusiasm and passion