Marketing Manager Tom Ford & Balmain

Description

Balmain Beauty builds on Balmain’s fashion and fragrance legacy to change the meaning of beauty for the future.

“It is my desire to create the first true luxury brand of the 21st century.” —Tom Ford

Tom Ford Beauty is a covetable collection of cosmetics and fragrances, shaped with Tom Ford’s singular vision of modern glamour and crafted with the ultimate in quality and luxury.

Marketing Strategy and Execution
• Assist in developing and implementing local brand marketing strategies aligned with global brand guidelines.
• Support the execution of product launches, promotional activities, and integrated campaigns across paid, earned, and owned channels.
• Monitor market trends and consumer behavior to provide insights for innovative marketing strategies. Content and Campaign Management
• Collaborate with internal teams and external agencies to adapt and execute global content for local markets.
• Coordinate the creation and delivery of social media, video, email, and in-store marketing materials.
• Maintain consistency in brand messaging and visual identity across all platforms. Retail and Digital Marketing
• Work with sales and retail teams to implement effective 360 marketing plans that drive foot traffic and online engagement.
• Assist in optimising digital marketing efforts, including CRM integration and analytics-driven initiatives.
• Partner with the e-commerce team to enhance online presence and conversions. Budget and Performance Tracking
• Track and analyse campaign performance metrics to assess ROI and inform future planning.

Qualifications

WHAT YOU WILL NEED TO BE SUCCESSFUL IN THIS ROLE:
• Multiple years of experience in Marketing, with exposure to brand, product, and consumer management.
• Luxury, Beauty, or high-profile Retail brand experience is preferred.
• Strong organisational and project management skills, with the ability to handle multiple tasks simultaneously.
• Proficiency in analysing data and leveraging insights for decision-making.
• An understanding of consumer behavior to inform marketing strategies.
• Excellent verbal and written communication skills to engage effectively with diverse stakeholders.
• Proficiency with tools like Excel, PowerPoint, and marketing analytics platforms.
• A collaborative mindset with a willingness to learn and grow within a dynamic team environment.