Director, Web Platform and Tagging

Description

• Defines the enterprise strategy, roadmap, governance and operating model for digital data platforms and measurement capabilities.
• Establishes enterprise standards for digital instrumentation, data layers, event taxonomy, server-side tagging and digital data quality across brands and markets.
• Leads platform modernization, evaluates emerging technologies and manages strategic technology vendor relationships.
• Partners with Engineering, Digital Product, Privacy, Analytics, Marketing Technology, CRM and the Enterprise CDP team to ensure trusted digital data supports Customer 360, AI, analytics and marketing activation.
• Drives enterprise architecture decisions and scalable digital data capabilities rather than solely managing individual platforms.

Qualifications

Functional Skills:

• Proven track record and experience in delivering products within large⁃scale organizations
• Ability to translate business problems into analytical specifications and requirements & efficient solutions designs
• Proactive leadership to build strong rapport and relationship with cross⁃functional users and stakeholders as well as with on⁃shore and off⁃shore resources
• Ability to quickly analyze various data sets and identify their complexity, gaps and relations with other data assets (Strong data analysis skills)
• Strong SDLC and project management experience. Comfortable working with Agile methodologies
• Comfortable working in matrixed organization and balancing needs of multiple stakeholders
• Advanced knowledge in Marketing (Consumer & Digital Marketing, Syndicated data, Clienteling)
• Excellent organization and communication skills coupled with a rigorous working process Technical Skills and Qualifications
• Proficient with Enterprise Cloud platforms (DataLake, DataWarehouse) especially Azure and its main components (Azure Data Factory, Synapse) as well as Databricks
• Solid knowledge in SQL, Python, PySpark and data modeling
• Experience in leading visualization tools e.g. Tableau, Power BI
• Experience in Machine Learning is a plus
• Bachelor's degree in Computer Science, Information Technology or related field or equivalent experience.