Airport Coordinator LAX - La Mer/ Clinique

PRIMARY OBJECTIVES: 

To lead, mentor, and inspire the Beauty Advisors to achieve overall sales targets, Counter goals and to manage Airport business objectives through:

· Effectively tracking and monitoring monthly sales results by Terminal vs Target and previous year’s sales. – with Retailer’s monthly sales reports and qualitative feedback from the operation (rise alerts if needed)

· Total Stock Management, Fixture Fill levels and Visual merchandising standards, with the support of the Sales and Education Executive.

Ensure that brand guidelines are executed in store including visual merchandising elements, planograms, testers and visuals etc.

RESPONSABILITIES:

1. RETAIL SALES:

Review of retail targets:

· Retail targets aligned with Sales and Education Executive, cascaded to Beauty Advisors monthly (breakdown by door and POS Demo).

· Track Incentives and Spiffs for all stores – Ensure correct implementation on spiffs and incentive

· Lead the Animation Implementation and Campaign Distortions

· Management of GWPs, Samples, and TOAs ensuring proper usage and communication on counter

· Ensure SPO/promotional activities are active at counter, escalate to Education Executive as needed.

· Execute Marketing Calendars per semester along with branded Education Executive

· Competitor awareness: provide ad hoc Monthly reports and proactively highlight best practices/new launches/ animations. Provide additional information

Analyze performance of business:

· Analyze business. Highlight areas of success and opportunities to SEEs and align on action plans. Provide guidance and timely feedback to Bas – with Retailer’s monthy sales reports providing feedback on team templates for reporting

· Conduct monthly Beauty Advisor meetings to review results, motivate team to drive and exceed targets as well as provide direction to the team.

Stock management:

· Responsible for all Stock Management, Presentation Stock & Fixture Fill levels and adjustments depending on Rate of Sale/Trends/Current situations. Report Out of stocks. Collate and report accurate monthly tester orders.

· Responsible for staff scheduling, monitoring of sales targets, Visual Merchandising, training/coaching, implementation, and evaluation of business for promotions.

2. MERCHANDISING:

Visual Merchandising:

· Ensure all locations within the airport are correctly merchandised, including effective use of testers / locators / displayers and overall consumer facings.

· Work in partnership with the corporate Field VM roles, helping to ensure all maintenance and VM updates are happening on a timely basis- and being reported through OTM.