National Pro Artist, Bobbi Brown NA

Description

PRO MAKEUP ARTIST - WEST COAST
Bobbi Brown Cosmetics | North America
Department: Education, Artistry & Special Events
Location: California, Texas - West Coast market
Travel: Up to 50%+    
Reports To: Head of Education

POSITION SUMMARY
•    Serve as the brand’s artistry ambassador across the West Coast region, with a primary focus on Los Angeles, Dallas, and Seattle supporting Nordstrom and key SMC accounts.
•    Elevate consumer engagement, artistry excellence, field development and sales performance through high-impact events, masterclasses and elevated consumer experiences.
•    Partner with Field Sales, Marketing, PR, Social and Education teams to execute brand initiatives and advance broader North America eventing goals.
KEY RESPONSIBILITIES
•    Lead elevated artistry events, masterclasses and retailer activations that deliver against brand, regional and FY27 eventing priorities.
•    Own the artistry experience from planning through execution, including event concepts, consumer engagement, service standards, product storytelling and post-event learnings.
•    Partner with Field Sales and retailer teams to identify priority doors and markets, strengthen appointment strategies and improve event productivity.
•    Drive sales conversion, customer acquisition and loyalty through differentiated events, services and artistry-led experiences.
•    Deliver advanced artistry education and coaching for retail and field teams, partnering closely with FESM and FETM leaders on West Coast priorities.
•    Create social and digital content that showcases Bobbi Brown products, trends, techniques and signature artistry.
•    Partner with Marketing, PR and Field Sales on launches, high-profile brand moments and regional trend insights.
•    Build strong relationships with retailers, influencers, professional artists and industry partners to expand brand visibility and desirability.
•    Maintain Bobbi Brown artistry and service standards across every consumer, retailer and industry-facing touchpoint.
SUCCESS MEASURES
•    Growth in event sales, productivity, hero categories and consumer conversion.
•    Successful delivery of elevated events and consumer experiences aligned to brand and regional priorities.
•    Increased artistry capability and event execution standards across the West Coast region.
•    Stronger retailer partnerships, customer acquisition and loyalty.
•    Increased social engagement, content impact and brand visibility.

Qualifications

•    7-10+ years of professional makeup artistry experience.
•    Strong editorial, retail and eventing expertise, including experience leading elevated consumer-facing and retailer events.
•    Exceptional presentation, communication, coaching and relationship-building skills.
•    Experience creating engaging content across social and digital platforms.
•    Strong organizational and project management skills with the ability to manage multiple events and cross-functional priorities.
•    Ability to travel extensively throughout the West Coast region and to additional North America markets as business needs require.
•    Collaborative, consumer-obsessed and passionate about developing others and driving measurable business results.