Field Sales Senior Manager

Description

The key objectives of this role is to manage and achieve retail sales growth/targets as well as brands' net sales goals:

⁃ Manage, develop existing doors according to brand strategies as well as expand and recommend new business opportunities for both landed and in⁃flight segments of the business

⁃ Working with team to establish and build businesses in new doors ensuring that brand strategies are adhered to at all points.

⁃ Develop strong working relationship with retailers

⁃ Working with team to ensure timely implementation of marketing programs and ensure correct product mix and assortment are available for each door

⁃ Manage a pool of strong sales personnel (office and field) who are well equipped to providing the brands' iteration of high touch consumer experience

1) Sales ⁃ Monitor retail and net sales performance of individual doors to ensure overall achievement of net/retail sales targets

⁃ Drive and manage retail sales, recommending relevant courses of action where necessary and appropriate.

⁃ Working closely with retailers to identify and pursue brand growth opportunities

⁃ Manage sales and expense budgets in line with budget goals

⁃ Analyze the productivity of airline listings and working with marketing team to identify listing opportunities, ensuring that listing goals and relevant NOPs are achieved

2) Market Share/Competitive Activity

⁃ Keep abreast with competitors' activities and provides feedback on competitive dynamics such as competitors' activities, pricing, brand ranking and market share for each account

⁃ Provides feedback to Marketing department on the success of internal marketing program as well as those of competitors

⁃ Knows the market (size, profile, future potential etc.)

3) Marketing Implementation

⁃ Implement and maximize launch opportunities for new programs

⁃ Ensure timely sell in of all marketing programs according to marketing strategy and to market needs

⁃ Ensure availability of point of sale materials

⁃ Negotiates with retailers for promotional space and activity for new product launches and re⁃promotes

⁃ Negotiates with retailers on highlights/layout on retailers' web pages

⁃ Negotiates with in⁃flight customers on listing of new products and support on ad/visuals

4) Brand Imagery

⁃ Enforce merchandising guidelines at point of sale

⁃ Ensure brand image is maintained at its highest standards according to brand guidelines

⁃ Monitor closely brand representation in⁃store and in⁃flight to ensure that brand is appropriately represented

⁃ Provide feedback to Store Design to maximize the utilization of the space and maintain the brand image

5) Stock

⁃ Negotiates product selection and ensure correct product mix and full assortments to keep stock level healthy

⁃ Work with retailer, Lachen DC and internal team to manage orders and shipments

⁃ Advise on suspected diversion of products

6) Management and supervision of staff

⁃ Hires, motivates and manage the effort and performance of Office Sales team, field staff and Makeup Artists through sales incentives and motivational programs.

⁃ Coordinate with Education Manager to ensure that field staff is kept up to date on product knowledge with constant improvement on service and selling techniques.

⁃ Work closely with team to ensure all sales activities are carried out effectively and in timely fashion.

7) Customer relationship

⁃ Maintaining a collaborative relationship with retailers with regular retailer and door visits, regularly providing feedback on product assortment, stock level, sell through and shipments of products

⁃ Maintains excellent relationship with affiliate brand personnel

Qualifications

⁃ Bachelor degree, preferably in Sales and Marketing

⁃ Minimum 3 years' relevant working experience in duty free environment

⁃ Mobile, energetic and willing to travel up to 60 % of time

⁃ Self starter and team player

⁃ Good presentation skills and strong in written and verbal communication 

⁃ Proficient in MS office (Excel, Words and PowerPoint)