Communication Manager - EMEA (Emerging Markets)

Duties and Responsibilities

Strategy & Localisation

• Act as the key liaison from regional communications strategy and market execution across Emerging Markets (Middle East, Turkey, India, Africa…), working through local executional teams.
• Localize and adapt global/regional toolkits (narratives, messaging, press materials, influencer guidelines) for cultural resonance and platform nuances.
• Lead and guide local teams and/or PR agencies across assigned markets: set briefing, KPIs and calendar, performance reviews, budget planning…
• Build high standards and cross-market consistency providing playbooks, frameworks and ongoing coaching and feedback.
• Oversee press office via partners: media strategy, pitch angles, evergreen storytelling, spokespersons briefing and interview readiness.
• Set the influencer program framework (tiering, content formats, brand safety checks) and approve market plans
• Govern product seeding & sampling principles, and allocations via local teams.
• Collaborate with partners on events and brand activations: define objectives, success criteria and post-mortems
• Oversee affiliation strategy implementation across direct-to-consumer and retail channels.
• Coordinate press and communications assets creation & adaptation specific to market cluster,, maintaining asset and artwork quality, ensuring version control and translations.

Monitoring & Reporting

• Monitor cultural trends, social conversation and competitor activity to inform timely opportunities and strengthen local positioning.

• Own reporting for assigned markets and consolidate market-level results and insights into regional dashboard, recommend optimizations and share best-practices.
• Establish issues/crisis protocols and escalation paths with local markets, DECIEM leadership and Legal.

People Leadership & Partnerships

• Reports to the Head of Communications EMEA
• Guide & coach the local affiliate comms teams within your market scope
• Partner with Partnerships and Brand EMEA teams to align launch plans and priorities to business targets while protecting brand integrity.
• Support our Impact team to embed our approach into communications where relevant.

Qualifications

POSITION REQUIREMENTS:
• 5+ years of equivalent work experience in Communications/PR (Beauty experience a plus, regional experience a plus).
• 2+ years leading agencies, people, or matrix teams across multiple markets.
• Strong PR and Influencer Management background and event orchestration experience.
• Detail-oriented, thrives in a fast-paced environment, creative thinker.
• Excellent written and verbal communication skills, with strong planning, prioritization, and stakeholder management capabilities.
• Highly collaborative, cooperative, and creative team player.
• Fluent English required (Spanish and Italian are a plus).