Growth Hacking Retail Media Expert

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Who We Are 

The Estee Lauder Companies is the global leader in prestige beauty.  We are the only diversified pure play with a diverse portfolio of 25+ brands prestige and luxury brands sold in approximately 150 countries and territories around the world.  Infused throughout our organization is a passion for creativity and imagination — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.

We are in search of a hands-on, tech-savvy digital retailer media expert to take ownership of retailer media campaigns and strategy. 
The Growth Hacking Retail Media expert will work closely with the wider PurePlayer and E-retail Account Managers and Specialists across EMEA Markets (17 affiliates, >60 markets) and Brands, to implement and optimize the retail media strategy and drive further differentiation to each channel/market/Brand. Focused on our consumer, this expert is increasing ELC’s share of shelf and driving growth. 

Working in the pan-EU PurePlayer team, you will identify trends, anticipate future consumer needs, and provide support to deliver one-to-many solutions that drive meaningful impact for ELC brands across the region. Your success will be your ability to draw upon your network, retail media skills, and ability to collaborate cross-functionally. 
 
This is a unique opportunity as this role is heavily focused on supporting our Digital Commerce Strategy for the region. We are looking for someone who can continue to build our eCommerce knowledge and capability including monitoring and analyzing changes to the digital landscape, market trends and channels that are available to ELC and work with key internal and external stakeholders to ensure that this is a world-class service. 

Description

Roles & Responsibilities: 

Paid Media (50%):  
o    Drives & pushes Account’s media levers and RMN (Retail Media Network) forward with expertise & best practices.  
o    Manage retail media investment, including sponsored products, onsite display, offsite tactics, email, etc. (This is a hands-on-keyboard role!) 
o    Continuously optimize investment across retailers and media tactics 
o    Strategically align investment and media plans to brands’ goals and marketing activation calendars; Provide insightful sales forecasting to align potential ROI with investment. 
o    Utilize media management tools to optimize and scale investments 
o    Improve transparency into channel marketing performance by conducting KPI-driven reviews and driving accountability with data.  Analyze campaign data and trends over time and report findings to Online leadership and brand partners. 
o    Deploy A/B tests to improve media efficiency and proactively identify new opportunities to maximize sales and market share via new advertising tactics, creative, targeting, data sources, landing page optimizations, etc. 
o    Continuously review and analyze EMEA’s ever-changing retail media and advertising measurement landscape to ensure ELC brands remain competitive. 
o    Support region’s Joint Business Planning and media partnerships with strategic retail partners and media networks. 
eMerchandising (20%): 
o    Collaborate closely with brands to ensure retailer eMerchandising content is optimized for retailer.com / pure play channels. 
o    Identify new, strategic areas of opportunity across site merchandising (may include product page imagery, enhanced content landing page content, site merch placements, brand page design, taxonomy, Ratings & Reviews, etc.) and optimize merchandising accordingly, supported by e-account teams
o    Regular monitoring of Product Detail Page (PDP) content including titles, text, photos, video, content quality, etc., supported by e-account teams
o    Continuously monitor impact of implementation, and identify new insights  
o    Leverage merchandising tools to increase ELC share-of-voice, maximize conversion, decrease bounce rate, and improve retention  
o    Utilize tech such as DAM (Digital Asset Management), PIM (Product Information Management), and content scorecard tools to organize, measure, and streamline content management processes

Drives growth hacking strategy across region and affiliates (30%):  
o    Engages with affiliates as a consultant/advisor as well as sharing best practices across the region. 
o    Aligns with Global regularly to share as well as receive best practices and spot additional opportunities early on. 
o    Drives & fosters data driven mindset and analytic thinking across the organization. 
 

Qualifications

What We're Looking For: 
o    5+ years’ experience in analytical marketing roles, with hands on keyboard media experience in performance marketing, growth marketing, and/or paid search, specifically with ability to manage and optimize PPC campaigns 
o    Strong growth marketing skills with retail experience and a deep knowledge of retailer flywheel and how to manipulate retailer algorithms 
o    Experience with retailer media platforms, retailers’ first-party data, retailer sponsored products, or paid search preferred (e.g., Amazon, Zalando, Douglas, Criteo, CitrusAd, etc.) 
o    Deep working knowledge of key digital media channels (e.g., display, social, video, mobile, search, email, etc.) and an understanding of how to target shoppers throughout the funnel and drive conversion 
o    Ability to derive insights from data; fluent in gleaning insights and summarizing performance in a way that can be easily digested 
o    Ability to craft compelling stories from data and educate cross-functional counterparts (e.g., brand marketing, online marketing, key retail account managers, data science, etc.) 
o    Track record of strong relationship management with internal partners (brands, Online, Commercial org) and external partners (retailers, advertising platforms, tech providers). 
o    Flexibility to work in a fast-changing environment and curiosity to test new tactics 
o    Proactive nature, with the ability to identify opportunities early and recommend new strategies and solutions 
o    Strong time management skills, with the ability to work across multiple brands concurrently 
o    Strong negotiator with ability for complex stakeholder management 
o    Expertise with Microsoft Excel, Word, and PowerPoint is required