Assistant Manager, Global Marketing

Description

The Assistant Manager, Global Product Marketing will support the development and execution of global product strategies for the skincare portfolio, with a focus on Estee Lauder. This role will assist in managing the innovation pipeline, supporting launch execution, conducting business analysis, and collaborating with cross-functional partners to ensure timely delivery of high-quality programs. The Assistant Manager will help translate consumer insights into actionable strategies and contribute to the ongoing growth of the skincare business.

Key Responsibilities

Innovate Products and Concepts

• Support in developing new product concepts that create business opportunities.
• Assist in managing the product development pipeline aligned to brand strategy, with focus on hero products, fast-growing categories, and brand-building channels.
• Help identify white space opportunities using consumer insights, social listening, CRM data, and industry learnings.
• Contribute to the development of 3-year innovation strategies and detailed 18-month calendars, including product concepts and promotional programs.
• Assist in preparing Product Development briefs and Concept Ideation briefs in partnership with Product Development and Consumer Marketing.
• Support in the creation and review of Concept Development briefs.
• Contribute to product strategy that reinforces brand equity.

Launch Plans and 360° Activation

• Assist in managing end-to-end launch activities, from product selection to go-to-market strategies, with a consumer-first, mobile-first, and social-first mindset.
• Support the execution of launch strategies within designated budgets and cost of goods (COG) targets.
• Partner with cross-functional teams to help deliver launch strategies and product briefs.
• Assist in the development of creative briefs and support claims testing of consumer concepts.
• Collaborate with regional teams to ensure product launches and storytelling are locally relevant.
• Contribute to ad hoc business analyses and post-launch recaps as needed.

Champion Emerging Trends and Technology

• Stay informed on emerging marketing trends, consumer behaviors, and technology developments.
• Support exploration of new marketing technologies across digital, mobile, and omnichannel platforms to enhance consumer engagement.
• Assist in the implementation of creative technology solutions that increase marketing reach and efficiency.
• Help identify future opportunities by monitoring cross-industry innovations.

Financial, Forecasting, and Pricing Strategy

• Assist Finance, Packaging, and Global Supplier Relations in tracking and maintaining cost of goods from target to final costs.
• Support Global Business Planning in developing sales forecasts and cannibalization assumptions for launches.
• Help conduct pricing analysis and benchmarking to ensure competitiveness.
• Contribute to financial and forecasting analysis to support program recommendations.

Leverage Insights and Analytics

• Support in gathering and analyzing sales trends, category performance, and competitive insights.
• Assist in using analytics to inform decision-making and adjust strategies as needed.
• Track engagement and performance of programs using appropriate analytical tools.
• Contribute to recommendations that drive business growth based on data and insights.

Qualifications

• Bachelor’s degree required.
• Minimum 3 years of relevant experience in marketing, preferably in beauty, skincare, or consumer goods.
• Experience supporting product launches and innovation processes.
• Strong analytical capabilities with demonstrated ability to synthesize data into actionable insights.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.

Required Skills & Competencies

• Strategic thinker with strong attention to detail.
• Collaborative team player able to foster strong cross-functional and regional relationships.
• Excellent written and verbal communication skills.
• Project management proficiency with the ability to meet deadlines in a fast-paced environment.
• Consumer-first mindset with awareness of beauty and lifestyle trends.
• Proactive, resourceful, and adaptable in problem solving.