Director, PR & Influencer - Clinique North America

POSITION SUMMARY:

The Director of PR & Influencer is responsible for driving the execution of Clinique’s influence ecosystem - spanning creators, VIPs, dermatologists, press, media, and cultural voices to drive brand equity, cultural relevance, earned authority, and consumer trust.  
The ideal candidate is a communications leader with deep beauty expertise, strong commercial instincts, a sophisticated understanding of the creator economy and paid influencer market, the ability to manage a team, unique agency partnerships, and execute programs that drive brand love, advocacy, demand, and growth.

POSITION REQUIREMENTS:

Storytelling & Cultural Strategy to Drive Brand Relevancy for Clinique North America

• Identify breakthrough cultural partnerships, creator-led campaigns, VIP moments, editorial opportunities, stylist advocacy programs, and experiential concepts that generate earned conversation and drive brand talkability.
• Drive earned storytelling strategies that reinforce brand equity, deepen consumer trust, drive cultural relevance, and generate meaningful awareness, engagement, advocacy, and brand love.

Public Relations 

• Drive North America press efforts to fuel conversation and coverage around NPLS, hero products, and key brand moments  
• Drive regional LLM strategy to align with global approach, that helps to fuel recruitment and brand desirability for Clinique  
• Crisis management & reputation: support product, brand, and corporate crisis communications management in partnership with internal stakeholders and external PR agency partners.

Influencer Marketing  

• Lead North America influencer marketing execution from earned to paid partnerships to develop Clinique community establish global influencer tiering models, playbooks and activation frameworks, to outline best practices for brands and affiliates to embed influencer into their overall brand ecosystem with clear roles and KPIs. 
• Collaborate closely with media and social commerce teams to embed influencer best practices and frameworks in integrated communications strategy.
• Oversee measurement and reporting across EMV, share of voice, sentiment, engagement quality, creator efficiency, earned reach, advocacy retention, launch impact, and brand health indicators. 
• Eventing: Lead annual influencer, press, stylist, and advocacy event strategy, including tentpole activations, immersive brand experiences, launch moments, and always-on relationship-building programs.

Active Derm

• Drive key eventing and tentpole moments to build awareness and connection within the North America dermatological community  
• Manage derm relations on behalf of the region with agency support , and North America derm sampling strategy

POSITION REQUIREMENTS continued:

360 GTM Consumer Engagement 

• Lead influencer, PR, earned media, and advocacy execution to support 360 go-to-market plans
• Partner closely with social, integrated media, brand marketing, creative, retail marketing, and sales teams to ensure influence and communications strategies connect to broader brand and business priorities.
• Strong project management, communication, and executional rigor across multiple initiatives while managing timelines, priorities, and stakeholder alignment in a fast-paced environment. 

Retailer Programming 

• Deliver impactful 360° activation that maximizes consumer engagement, conversion, and both Clinique and retailer objectives via customer-specific earned media marketing plans and activation strategies  
• Support key accounts in execution of retail marketing programs and best-in-class new product launches across retail partners, and retailer-exclusive/early lead strategies.  

Budget & Planning Management  

• Closely manage influencer, PR, advocacy, communications, and paid influencer programming budgets in partnership with Finance, ensuring resources are allocated against the highest-impact opportunities.
• Partner with key cross functional partners to manage budgets, optimize investments, and support efficient planning and execution across consumer awareness driving programs.

Cross-Functional Collaboration  

• Build strong partnerships across sales, marketing, ecommerce, and external retailer teams to ensure alignment and successful execution of customer initiatives.
• Closely partner with global to ensure North America strategy aligns to the consumer and commercial needs of the region and is executed with excellence.

Team Leadership and Development

• Provide guidance to direct reports and junior team members, ensuring professional growth and alignment with brand goals.
• Champion Clinique’s commitment to inclusion, diversity, and equity within the marketing organization and broader brand initiatives. 

QUALIFICATIONS:

Education: Bachelor's degree in Marketing, Communications, or a related field. 
Experience:

• 8-10 years experience in PR/Influencer marketing/ integrated marketing, preferably in the beauty or consumer goods industries.
• Strong background in influencer marketing, brand partnerships, and consumer engagement strategies.
• Ability to work in a fast-paced collaborative environment with multi-unit management skills.
• Proven track record managing PR and/or influencer agencies, including briefing, budget oversight, and performance management
• Strong point of view on the evolving creator and media landscape, with hands-on experience building influencer programs from strategy through execution; including relationships with key talent and talent agencies
• Experience leading press strategy for product launches and brand moments, including relationships with key media and top-tier outlets
• Strong collaborator who can work fluidly cross-functionally Paid Media, Social, and Insights partners to build integrated campaigns
• People leadership experience or demonstrated readiness to manage and develop a team
• Excellent judgment under pressure, particularly for reactive/crisis communications moments

**Plus: familiarity with how earned media and PR strategy influence brand visibility in AI-powered search and chat tools