Manager, Earned Community Engagement - MAC

OVERVIEW:

INFLUENCER STRATEGY & BRIEFS

5-star programs: Casting approach, seeding strategy, influencer briefs

3-star and 1-star programs: Casting and seeding approach, high-level content guidelines

INFLUENCER RELATIONS

Consolidate & Guide Local/Regional Teams on MAC Crews

Work with ED Partnerships and Advocacy on Global Influencer Partnerships

Tribe & EMV Monthly Reports - results avail as of 13th of next month / goal to send by beginning of following month

MAILERS - Strategy and guidelines

KEY RESPONSIBILITIES:

Community Building & Engagement:

• Develop and execute strategies to build and grow MAC online communities
• Foster a sense of belonging and encourage active participation among community members.
• Manage online forums, social media groups, and other community platforms.
• Identify and engage with relevant influencers and advocates within the community.
• Monitor community conversations and address inquiries, feedback, and concerns in a timely and professional manner.
• Organize and host online events (e.g., webinars, AMAs, contests) to boost engagement and community participation.

Content Creation & Curation:

• Create engaging content (e.g., blog posts, videos, social media updates) that resonates with the target audience and aligns with the brand's voice.
• Curate relevant content from other sources to share with the community.
• Collaborate with internal teams (e.g., marketing, content, social media) to ensure consistent messaging and brand representation.
• Earned Media & PR:
• Identify opportunities for positive media coverage and brand mentions in relevant online publications and blogs.
• Develop relationships with media contacts and bloggers to secure media opportunities.
• Monitor media mentions and track earned media coverage to assess impact.
• Work with Comms teams to amplify positive brand sentiment and manage potential crises.
• Performance Measurement & Reporting:
• Track and analyze community engagement metrics (e.g., reach, engagement rate, sentiment) to assess the effectiveness of community initiatives.
• Generate regular reports on community performance and provide insights to internal teams.
• Utilize data to optimize community strategies and content.

PRODUCT MANAGEMENT (Product Portfolio Management):

• Manages and maintains the product portfolio aligned with brand strategy (per channel, retailer, door type).
• Manage and maintain discontinued products and returns with the objective of reducing returns.
• Responsible for forecasting of saleable products with the aim of ensuring forecast accuracy.
• Forecasts GWP, testers and samples.
• Manages pricing (new products, price increases, price upload and pricelist creation) according to regional and global policies.
• Analyzes sales performance of key categories.
• Runs COGS (Cost of Goods Sold) analysis in order to continuously optimize product assortment Product Expert.
• Acts as Brand Expert on own product assortment as well as competitors (assortment, pricing) in order to identify opportunities in local markets.
• Responsible for campaigns (Event Management, timing of campaigns and tracking hereof) Supply management.
• Creates Account and Purchase⁃Order ledger and follow⁃up.
• Supply management and responsible for giving information to relevant stakeholders.
• Manages returns and assortments.

KEY RESPONSIBILITIES continued:

MARKETING STRATEGY (Strategy insights & solutions):

• Develops reports and analysis for all campaigns, with attention to A&P ROI, in order to improve marketing effectiveness.
• Defines and presents regional marketing plans, ensuring their effective implementation.
• Shares ideas and challenges in cross brand meetings Campaigns support.
• Builds local product offerings if relevant in collaboration with Trade Marketing.
• Supports Consumer Marketing in building local launch plans.
• Responsible for campaigns (Event Management, timing of campaigns and tracking).
• Contributes to Visual Merchandising decision⁃making (quantities, regional vs local production) and monitoring (budget, quality, delay), in particular regarding launches, in coordination with Corporate Visual Merchandising teams.

BUDGETING:

• Manages Marketing budget, reviewing P&L on a monthly basis.
• Defines A&P budget and optimizes it.

CUSTOMERS & CR Customers:

• Regularly connects with consumers, looking for data and insights (e.g. Focus Groups, Surveys).
• Gathers feedback from customers with the Consumer Communication Executive Customer Relationship.
• Proactively seeks ways to manage CR in line with global activities and to look for locally relevant causes and activities.
• Engages in CR activities across various touch points.

QUALIFICATIONS:

• Position requires 5+ years of experience executing strategy and tactics for key campaigns/launches/initiatives, using consumer insights, business acumen, and marketing expertise to identify and seek guidance for barriers.
• Mature professional demeanor, particularly for interacting with senior management. Highly confidential.  
• Strong interpersonal skills required and ability to exercise professional discretion and judgment.
• Proficiency in Microsoft Word, Excel, Outlook, and Power Point
• Ability to work independently and think creatively and brainstorm new ideas to stay ahead of the market curve
• Confidently handle a fast-paced global business environment, work well under pressure and able to prioritize, manage multiple priorities and attention to detail.
• Excellent organization, communication, follow-through and time management skills with a keen eye for detail.
• Multi-functional, flexible, to handle ever changing priorities.  
• Strong written, oral, and presentation-based communication skills.  
• Well versed in social media and social network activities and trends.  
• Excellent computer skills required - Advanced PowerPoint, Microsoft Word, Excel, Windows, Outlook