Manager, Influencer Marketing & Media Haircare

Description

The Manager, Influencer Marketing & Media Haircare is responsible for developing and executing influencer marketing strategies while leading the activation of paid influencer partnerships and supporting the execution of paid media campaigns for both AVEDA and Bumble and Bumble. Reporting into the Influencer function and partnering closely with the Director of Paid Media, this role bridges relationship management, campaign execution, and paid partnership activation to maximize brand awareness, engagement, and business performance.

The ideal candidate is equally comfortable building authentic relationships with creators and influencers while managing the operational excellence required to launch integrated marketing campaigns across paid and organic channels.

Influencer Marketing Strategy & Partnerships

• Develop and execute influencer marketing strategies aligned with brand priorities, product launches, and business objectives.
• Identify, recruit, negotiate, and manage relationships with influencers, creators, stylists, ambassadors, and industry experts.
• Develop long-term ambassador and advocacy programs that strengthen brand affinity and cultural relevance.
• Lead stylist advocacy and salon influencer initiatives that support Hair in Chairs and new guest acquisition.
• Manage influencer agencies, contracts, gifting programs, usage rights, and compliance.
• Plan and execute influencer campaigns, product seeding, creator events, and experiential activations.
• Ensure influencer content reflects brand standards while maintaining authenticity.

Paid Partnerships & Campaign Activation

• Lead execution of paid influencer partnerships and sponsored content activations across Meta, TikTok, YouTube, Pinterest, and emerging platforms.
• Partner with the Director of Paid Media to activate paid media campaigns that support brand and business objectives.
• Develop media briefs and coordinate campaign requirements with agency partners.
• Manage creative trafficking, asset delivery, approvals, and campaign readiness.
• Coordinate campaign timelines, launch execution, and cross-functional deliverables.
• Support whitelisting and platform-specific paid partnership requirements.

Agency & Cross-Functional Management

• Serve as the day-to-day contact for influencer and paid media agency partners.
• Partner with Creative, Brand Marketing, Social, PR, CRM, Ecommerce, and Analytics teams to ensure seamless campaign execution.
• Coordinate asset production, approvals, and campaign deliverables across internal and external stakeholders.

Measurement & Reporting

• Track influencer campaign performance, including EMV, engagement, reach, sentiment, and content effectiveness.
• Monitor paid partnership performance and prepare campaign reporting and post-launch recaps.
• Track campaign budgets, timelines, and deliverables.
• Identify optimization opportunities and share learnings to improve future projects.

Qualifications

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of experience in influencer marketing, digital marketing, paid partnerships, or integrated marketing.
• Experience managing influencer campaigns from strategy through execution.
• Experience working with paid media agencies and coordinating integrated digital campaigns.
• Strong project management skills with exceptional attention to detail.
• Excellent communication, relationship management, and negotiation skills.
• Passion for beauty, culture, social media, and emerging digital trends.

Success Measures

• Successful execution of influencer campaigns and product launches
• Growth of influencer, ambassador, and stylist advocacy programs
• Earned Media Value (EMV) and influencer engagement
• Effective execution of paid partnerships
• On-time campaign launches and operational excellence
• Quality of agency management and cross-functional collaboration
• Campaign performance reporting and continuous optimization