Manager, Media Relations

Description

The Estée Lauder Companies seeks a proactive and strategic Manager, Media Relations to support and grow its global corporate reputation through dynamic media relations, proactive storytelling, and issues/crisis response. This role plays a vital part in shaping and amplifying the company’s core narratives across business, brand, innovation, and purpose-driven initiatives. 

The ideal candidate is an exceptional communicator with strong editorial instincts, a passion for the beauty and wellness industry, and a talent for identifying media opportunities that align with ELC’s values and business goals. This role will also support key enterprise-level communications efforts, including financial reporting and executive positioning. 

Key Responsibilities 

Media Relations & Storytelling (50%) 

• Build and maintain relationships with top-tier beauty, business, and trade media across global markets. 
• Identify and develop compelling storytelling opportunities to showcase ELC’s leadership in beauty innovation, sustainability, DEI, and corporate responsibility. 
• Collaborate with cross-functional partners to prepare press releases, pitches, messaging documents, and media toolkits. 
• Proactively pitch stories and secure media coverage that aligns with strategic corporate communications goals. 
• Monitor the competitive media landscape and trends in the global beauty industry to inform editorial strategy. 
• Support planning and execution of media days, briefings, interviews, and events. 
• Financial & Corporate Communications (25%) 
• Assist with the development of communications around financial milestones, quarterly earnings, and investor relations. 
• Partner with Investor Relations, Legal, and internal teams to ensure message accuracy and alignment. 
• Draft Q&As, executive messaging, and corporate positioning materials. 

Issues & Crisis Management (15%) 

• Support issues and crisis communications efforts in coordination with Corporate Communications leadership. 
• Monitor risk and reputation-related topics across media, industry, and cultural contexts. 
• Collaborate with Public Affairs and Legal to respond to sensitive matters. 

Operations & Analytics (10%) 

• Manage media monitoring, measurement, and reporting processes. 
• Support vendor relationships and tools used for media tracking and media database management. 
• Use analytics to inform media strategy and optimize outreach efforts. 

Qualifications

• 5–7 years of experience in media relations, communications, or PR, preferably in the beauty, fashion, wellness, or consumer sectors. 
• Deep understanding of the global beauty landscape, including category trends, media outlets, and cultural drivers of consumer interest. 
• Proven ability to craft compelling, media-ready content and secure earned coverage. 
• Experience supporting executive visibility and financial communications. 
• Excellent writing, project management, and organizational skills. 
• Strong editorial judgment and creative instincts for developing storytelling angles. 
• Confident communicator with experience managing cross-functional stakeholder relationships. 
• Skilled in managing media databases and using analytics to track performance.