Senior Manager, Online North America - Dr. Jart+

Long Description

Senior Manager, Online North America – Dr. Jart+ 

Reports to: VP, North America Online 
Dotted line to: Directors of DTC and Retailer.com 

Position Overview 

Are you a digitally fluent, commercial brand builder who is equally excited to articulate a three year plan as you are to get it done and manage to metrics? Are you energized by the chance to shape a brand’s online future and turn a bold vision into real business growth? As Senior Manager, Online North America – Dr. Jart+, you will be a key player in shaping how Dr. Jart+ shows up and grows in the digital world. You will bring together brand storytelling, site experience, commercial programming, digital marketing, consumer insights, and performance to help grow digital market share and create halo for the broader brand. 

This is a highly hands-on role with full ownership of the Dr. Jart+ brand site, including site maintenance, optimization, merchandising, content, promotional programming, and day-to-day performance against annual financial targets. You will also steer and support the broader online ecosystem, partnering closely with Account Leads on Retailer.com and internal TikTok Shop and Amazon teams on those channels. 

This role is ideal for a creative thinker, collaborative operator, and confident soft starter who is excited to take ownership, build strong partnerships, and bring ideas to life. You will partner with many cross-functional teams, keeping the GM and key stakeholders closely informed. 

The role reports to the VP, North America Online, with a dotted-line relationship to the Directors of DTC and Retailer.com, who will provide mentorship, guidance, and best-practice support.  

Description

Overall Responsibilities 

• Own the day-to-day maintenance, optimization, merchandising, content, and performance of the Dr. Jart+ brand site. 
• Own brand promotional programming, including the promotional calendar, offer execution, testing, and optimization. 
• Serve as a key player in establishing online financial targets and identifying opportunities to drive profitable growth. 
• Manage affiliate vendor partnerships, spend, programming, and performance. 
• Lead weekly and monthly business reporting, providing clear analysis and recommendations to leadership. 
• Support the broader online vision for Dr. Jart+, including opportunities to grow digital market share and create brand halo. 
• Support internal TikTok Shop and Amazon teams with brand priorities, launches, content, promotional plans, and performance insights. 
• Partner closely with the Retailer.com team to ensure strong brand representation and coordinated commercial execution. 
• Identify cost-saving opportunities and ways to improve the efficiency and effectiveness of online execution. 
• Monitor inventory levels for core and new-launch SKUs and partner with Planning to act on sell-through and inventory opportunities. 
• Work with third party partner Accenture to maintain on-site search and related optimizations. 
• Partner with Customer Service to communicate site elements, functionality, and content updates and address issues as they arise. 
• Ensure the site is accurate, on-brand, easy to navigate, and optimized for the consumer experience. 
• Manage the brand promotional calendar and execute programming designed to drive sales revenue and consumer engagement. 
• Monitor daily sales and adjust upcoming promotional activity based on business trends and performance. 
• Partner with the Global team to align programming for key commercial moments. 
• Partner with regional teams to forecast collateral needs for key moments. 
• Forecast samples and collateral to support evergreen programming and new launches. 
• Partner with Planning to ensure sufficient sample inventory and maximize use of aged samples before they become excess. 
• Work with the Promo teams to set up offer codes, promotional campaigns, and testing. 
• Partner with Marketing to ensure alignment between media, promotional programming, and consumer messaging. 
• Provide monthly business analysis and performance updates to leadership. 
• Present weekly business updates, including sales trends, KPI performance, launches, promotions, and key opportunities. 
• Provide thoughtful analysis of KPIs, new launches, upcoming business, and North American retail performance. 
• Provide a weekly business overview to the immediate team. 
• Monitor sales, traffic, conversion, average order value, customer acquisition, affiliate performance, and promotional results. 
• Translate data into clear insights, recommendations, and actions. 
• Support the establishment and tracking of online financial targets. 
• Identify risks and opportunities related to sales, inventory, site experience, promotional performance, and future business plans. 
• Partner with internal TikTok Shop and Amazon teams to support channel-specific launches, content, programming, and performance. 
• Work with the Retailer.com team to support consistent brand representation, content, assortment, and commercial execution. 
• Build strong relationships across functions and lead through influence. 
• Bring a creative, collaborative, solutions-oriented approach to problem-solving. 
• Share best practices and learnings across the broader online organization. 

Qualifications

Qualifications (ideal but not required) 

• 5+ experience in e-commerce, digital marketing, online merchandising, site operations, or a related field; beauty, skincare, or consumer products experience preferred. 
• Hands-on experience managing a brand.com site, including content, merchandising, promotions, site maintenance, and optimization. 
• Experience with e-commerce performance metrics, including sales, traffic, conversion, average order value, customer acquisition, and retention. 
• Experience managing promotional calendars, offer codes, samples, collateral, and commercial programming. 
• Experience managing affiliate vendors, affiliate budgets, and affiliate performance. 
• Strong analytical and reporting skills, with the ability to turn business performance into clear recommendations. 
• Experience partnering with cross-functional teams, including Marketing, Creative, Finance, Planning, Operations, Supply Chain, and Technology. 
• Familiarity with SEO, paid search, A/B testing, on-site search, CRM, digital media, and customer acquisition. 
• Experience supporting or partnering with Amazon, TikTok Shop, retailer.com, or other digital marketplace businesses preferred. 
• Strong project management skills and the ability to manage multiple priorities in a fast-paced environment. 
• Creative, collaborative, and commercially minded, with the ability to connect brand storytelling to business results. 
• Entrepreneurial and comfortable taking ownership, working through ambiguity, and moving from vision to execution. 
• Strong communication, influencing, and relationship-building skills. 
• High attention to detail and a strong sense of urgency.