Global Marketing Manager - EDPFM

Description

As a key member of the Global Marketing team at Editions de Parfums Frédéric Malle, you will contribute to the execution of the 3-year Fragrance, Body and Home products strategy. Supporting the team in delivering Go-to-market concepts and launch toolkits on time, you will focus on excellence in execution in collaboration with Global and Regional teams.

This role calls for someone with a deep passion for fragrance, home, and luxury culture, and a genuine enthusiasm for understanding consumers, cultural diversity, and emerging trends. It requires a unique blend of creative vision and analytical precision, with the agility to manage multiple priorities seamlessly. The ideal candidate is an inspiring, proactive team player ready to contribute boldly to a brand where artistic excellence and strategic innovation come together.

KEY RESPONSIBILITIES:

Marketing Planning & GTM

• Contribute to marketing calendar planification, partnering with cross-functional teams including Regions to deliver consistent execution.
• Support deployment of marketing plan to Regions and lead the 360 Go-To-Market plans for new launches, High Traffic Moments or local activations.
• Partner with Regions to develop an asset list that addresses content needs by channel/medium across the consumer journey in order to brief Creative team.
• Manage all collaterals development projects from brief to GMW forecasts
• Tracks High Traffic Moments campaigns impact & performance to inform next cycle of marketing planning
• Uphold brand equity across the full consumer funnel

Portfolio Strategy

• Demonstrate understanding of category growth drivers including pricing, distribution and assortment strategy, in order to analyze and rationalize portfolio with sustainability and performance in mind
• Monitor competitive assortment and pricing changes
• Define and manage sample strategies in collaboration with regions

Leadership

• Demonstrates learning agility: anticipates change, and proactively seeks knowledge and skills to make a stronger impact
• Executes with excellence and communicates results and learnings
• Builds collaborative relationships internally and externally to deliver on objectives
• Develops capabilities by codifying best practices and delivering on-the-job coaching to team
• Manages timelines and deliverables

Qualifications

• Position requires 5–7+ years of marketing, Global experience a must. Fragrance or luxury beauty experience preferred. 
• Leadership and a strong taste for challenges.
• Creative mindset and analytical thinking, understanding of cultural relevance
• Demonstrate excellent verbal and written communication skills with ability to interface and build relationships with many departments across the organisation
• Entrepreneurial mindset, intellectually curious and solution-oriented
• Be highly numerate and analytical with an ability to cross reference a variety of sources to reach recommendations to unlock opportunities
• Proficiency in Microsoft Office Suite (especially Excel and PowerPoint)
• Global mindset and passion for craftsmanship, artistry, and luxury
• Fluent in English