Aveda Media/CRM Assistant Manager

About the Role
The Assistant Manager, Media/CRM supports the development, execution, and optimization of paid media, search, CRM, and consumer data strategies for Aveda’s Korea direct market, while enabling SNDPs across APAC (excluding China) through guidelines, best practices, and supporting assets.

Reporting to the Manager, Marketing, this role drives consumer acquisition, engagement, retention, and lifetime value through data-driven consumer experiences. The role works closely with Global Brand, APAC HUB Marketing, Commercial, E-commerce, Creative, and agency partners to execute Korea campaigns and support locally relevant SNDP programs aligned with Global Brand priorities.

Key Responsibilities

Media & CRM Strategy

• Support paid media, search, and CRM strategies for Korea, aligned with Global Brand campaigns, launches, and business priorities.
• Develop targeted consumer engagement approaches across paid media, search, SMS, and lifecycle marketing channels.
• Enable SNDPs through media/CRM strategies, guidelines, best practices, toolkits, and supporting assets.

Campaign Execution & Optimization

• Manage day-to-day media and CRM campaigns for Korea with agencies and internal teams.
• Optimize audiences, targeting, placements, messaging, segmentation, and investment to improve conversion, engagement, and retention.
• Partner with Creative, Social/Influencer, E-commerce, and Integrated Marketing teams to deliver connected consumer journeys across digital touchpoints.

Data, Measurement & Consumer Insights

• Track key media and CRM KPIs, including reach, traffic, conversion, ROAS, engagement, retention, repeat purchase, and lifetime value.
• Translate campaign and consumer data into actionable insights and recommendations for future marketing and investment.
• Drive a test-and-learn approach and share relevant insights and best practices with SNDPs.

Cross-Functional & Partner Collaboration

• Manage relationships with media, CRM, and technology partners to support campaign execution and optimization.
• Partner with SNDPs to strengthen media and CRM capabilities and support effective local activation.
• Support budget tracking, performance reporting, and collaboration across Digital Marketing, E-commerce, Finance, Global Brand, and agency teams.