Commercial Retail Marketing Manager

Description

KEY ROLES & RESPONSIBILITIES

1.  Corporate Sales Strategy & Business Planning

•   Lead the development and execution of annual and mid-/long-term Corporate Sales strategy and business plans aligned with Affiliate and regional priorities.

•   Identify growth opportunities and business priorities based on consumer, channel and business insights.

•   Monitor channel performance and market dynamics, recommending strategic actions to improve business performance and consumer experience.

•   Drive continuous improvement of the Corporate Sales business model to enhance productivity, scalability, and long-term growth.

2.  Corporate Sales Channel & Retail Marketing Leadership

•   Oversee retail marketing strategies and execution for Outlet, Company Store and Online Corporate Sales businesses.

•   Ensure assortment, pricing, promotions, marketing calendars and consumer activations are aligned with business objectives and relevant global/regional guidelines.

•   Drive channel-specific initiatives and promotional programs to maximize traffic, conversion, consumer engagement and sales productivity.

•   Ensure effective execution of key promotional programs, events and consumer touchpoints.

•   Provide leadership and direction to team members to ensure consistent and effective execution across channels.

3.  P&L, Business Performance & Operational Excellence

•   Manage Corporate Sales business performance, including sales, profitability, expenses and investment efficiency.

•   Lead annual budget planning and financial performance reviews in partnership with Finance.

•   Identify performance gaps, business risks, productivity opportunities, and develop corrective action plans.

•   Oversee inventory health, product demand, stock productivity and regional/global excess inventory opportunities across Corporate Sales.

•   Partner with SCM to optimize demand forecasting, inventory allocation and inventory utilization.

4.  Business Analytics & Performance Management

•   Lead regular business reviews to evaluate performance against sales, profitability and productivity targets.

•   Analyze sales, products, promotion, inventory and consumer data to identify trends, risks and growth opportunities.

•   Prepare and communicate key business updates, performance insights and recommendations to Commercial leadership and relevant stakeholders.

5.  Cross-functional & Regional Stakeholder Management

•   Act as a key liaison between Corporate Sales and cross-functional partners including Brand, Finance and Supply Chain.

•   Drive alignment between brand objectives and Corporate Sales opportunities, while maintaining a holistic company-wide and commercial perspective.

•   Build effective partnerships with regional Corporate Sales teams and relevant functions to support business goals.

6.  Team Leadership & Capability Development

•   Set clear objectives, roles and accountabilities across the team.

•   Provide regular performance feedback, coaching and development opportunities.

•   Build team capability in commercial thinking, analytics, retail marketing and operational excellence.

•   Foster a collaborative, accountable and high-performance team culture.

Qualifications

Education

•   University-level education

Experiences

•   8-10 years of experience in commercial planning, retail(Trade) marketing, sales, retail operations, or channel management

•   Experience in beauty, luxury, FMCG, consumer goods, or retail industry preferred

•   Experience managing business performance, including sales, Profitability, budget, inventory

•   Experience leading and developing teams

Functional Competencies

•   Strong commercial acumen and understanding of retail marketing and key sales drivers

•   Advanced analytical capability to translate business data into actionable insights

•   Effective stakeholder management and influencing skills across relative functions and regions.

•   Proven people leadership with the ability to coach and develop team members.

•   Excellent verbal and written communication skills in both Korean and English.