Dr.Jart+ Korea Marketing Director

Position Summary

The Director, Korea Marketing leads Dr.Jart+ brand and marketing strategy in Korea to strengthen brand equity, consumer relevance, and sustainable business growth.

This role translates Global and Regional strategies into locally relevant initiatives, leading integrated marketing, key product launches, and consumer engagement. Working closely with Korea Sales, the role connects marketing strategy with commercial priorities to drive strong market execution. The Director also partners with Regional, Global, E-commerce, Finance, and other key stakeholders while leading and developing the Korea Marketing team.

Key Responsibilities

1. Brand Strategy & Integrated Marketing

• Develop and execute Korea marketing strategy aligned with Global and Regional brand direction.
• Strengthen Dr.Jart+ brand positioning and consumer relevance across key touchpoints.
• Translate Global strategies into locally relevant initiatives based on Korean consumer, market, and competitive insights.
• Lead annual marketing plans, key product launches, campaigns, and consumer engagement programs.
• Drive integrated execution across media, digital, social, influencer, PR, retail, and other relevant channels.
• Balance short-term commercial priorities with long-term brand equity and sustainable growth.

2. Business Partnership & Marketing Effectiveness

• Partner closely with Korea Sales to align brand strategy, marketing priorities, launches, and commercial objectives.
• Collaborate with Sales and E-commerce to develop effective market activation plans and drive execution and sell-through.
• Manage marketing budgets and investments with a focus on effectiveness and business impact.
• Analyze brand, consumer, channel, and competitive performance to identify growth opportunities and risks.
• Leverage data and market insights to improve brand and business performance.

3. Regional, Global & Cross-functional Collaboration

• Build strong partnerships with local Functions and Regional and Global Dr.Jart+ teams.
• Represent Korea market perspectives, consumer insights, opportunities, and business needs to Regional and Global stakeholders.
• Drive alignment across Marketing, Sales, E-commerce, Finance, and other key functions.
• Share Korea market insights and best practices and contribute to broader brand initiatives.

4. Team Leadership & Development

• Lead and develop the Korea Marketing team with clear priorities, objectives, and accountabilities.
• Coach and develop talent while fostering a collaborative, agile, and high-performing team culture.
• Partner with HR and relevant stakeholders on talent and organizational development.