Description

PRIMARY FUNCTION

Support the Area Sales and Operations Manager (ASOM) in achieving retail sales targets and business objectives by:

• Managing daily counter operations efficiently.
• Developing and supervising Beauty Advisors (BAs) and Airport Coordinators (APC).
• Coordinating marketing activities and executing point-of-sale strategies for product launches and promotions.
• Planning, implementing, and monitoring incentive programs for BAs.
• Leading and motivating BAs and APCs to maximize brand retail sales.

RESPONSIBILITIES

1. Retail Sales Management

• Collaborate with the Area Sales and Operations Manager (ASOM) to review monthly retail sales targets and performance for each location.
• Analyze business results against sales objectives, trends, and competitive landscape.
• Prepare and deliver monthly sales reports with commentary.
• Ensure brand and counter presentation, including visual merchandising, consistently aligns with brand standards and philosophy.
• Oversee and implement all promotional activities and in-store programs.
• Communicate updates to Beauty Advisors (BAs) to ensure awareness of the marketing calendar and ongoing promotions.
• Provide targeted guidance and instructions to BAs, tailored to individual strengths and development needs, to support achievement of sales goals.

2. Inventory management

• Optimize stock levels and manage inventory (min/max) for the assigned focus market.
• Ensure proper order replenishment and product assortment review in close collaboration with ASOM
• Manage and follow up on product launches and testers

3. Support Promotional Events/ Activities

• Coordinate and execute setting up details relating to High Profile Promotions and in-store programs and promotions working with Field Merchandiser or Project Executive
• Provide feedback on marketing opportunities and monitors & identifies marketing potential for new and existing products and promotions.
• Ensure all go-to-market materials and promotional elements are available in store to support launches.

4. Supervision and Team Management of Beauty Advisors

• Assist ASOM in BA headcount and productivity to ensure sufficient staffing coverage for the counters
• Conducts on-counter orientation and elementary product training for new BAs to enable them to perform their job until formal training is organized by the Training Managers
• Evaluate the performance of BAs and work closely with training managers to enhance product knowledge and sales techniques to improve performance
• Ensure Beauty Advisors uphold grooming standards of the brand
• Spend minimum 60% of time in-store coaching and working with BAs.

5. Train and develop Beauty Advisors

• Closely collaborate with Education team to develop in-store training through regular store visit
• Coach and motivate BAs based on individual talent and skills to drive sales objectives and brand equity
• Work with ELC Beauty Advisors or Retailers BAs and coach them to achieve their sales goals.
• Conduct Generic Staff Training

Qualifications

• Bachelor’s degree in business management/administration or similar degree
• Minimum of 3 years’ relevant experience in Retail Operations or Sell-out roles, preferably in the travel retail industry
• Well groomed
• Good organization and communication skills
• Good presentation skills
• Proficient in MS Office and Excel
• Willingness to travel (50%)
• Proven sales track record