Description

Role Purpose

The Terminal Coordinator is accountable for supporting and coordinating total brand performance across a defined airport terminal, helping Estée Lauder, Clinique, and La Mer to deliver sales growth, operational excellence, strong stock management, and exceptional customer experience. This role combines commercial focus with operational awareness, ensuring all three brands are aligned to terminal dynamics (PAX, flights, peak trading) while maximising every retail opportunity.

Commercial Leadership & Performance

• Own and deliver terminal-level sales targets and KPIs (Retail Sales, ATV, IPT, Conversion)
• Translate brand strategy into actionable in-store plans
• Identify opportunities linked to passenger flow, nationalities, and flight profiles
• Lead execution of events, animations, and peak trading strategies
• Drive cross-brand synergy to maximise total category performance

Terminal & Operational Understanding

• Build deep understanding of passenger (PAX) volumes and trends
• Analyse flight schedules, delays, and cancellations
• Identify peak trading windows
• Optimise staff deployment and coverage based on demand
• React in real time to operational changes and trading conditions

Retailer & Stakeholder Management

• Build strong relationships with retail partners and store leadership
• Negotiate additional space, visibility, and brand positioning
• Drive promotional opportunities and activations
• Act as the central Estée Lauder Companies representative within the terminal

Multi-Brand Leadership

• Lead and balance the priorities of Estée Lauder, Clinique, and La Mer
• Ensure clear brand differentiation and execution standards
• Maximise cross-selling and trade-up opportunities
• Align teams to deliver brand-specific objectives within one terminal strategy

Team Leadership

• Lead and develop Beauty Advisors
• Ensure teams deliver exceptional customer service and consultation
• Drive performance through coaching, feedback, and clear direction
• Maintain strong engagement and accountability across all teams

Business Planning & Execution

• Analyse performance versus target and last year
• Identify risks and opportunities across brands and categories
• Create and implement terminal-level action plans
• Ensure execution excellence across promotions, merchandising, and stock
• Monitor stock availability, highlight out-of-stock risks, and work with retailer partners to support replenishment and minimize lost sales

Communication Excellence

• Act as the communication hub across brands, retailers, and teams
• Deliver clear daily direction and performance updates
• Ensure alignment across all stakeholders at all times

Key Success Factors

• Strong commercial mindset focused on growth and results
• Deep understanding of terminal dynamics (PAX, flights, trends)
• Ability to build and influence stakeholder relationships
• Confidence managing multiple brands and team members simultaneously
• Exceptional communication and leadership capability

Qualifications