Aveda Marketing Manager

TALENTS NEEDS SUMMARY:

The Marketing Talents at ELC holds primary responsibilities to be the “center of brand marketing” and support BGM / marketing leaders on overall brand strategic planning and execution to achieve brand goals.

To achieve responsibilities, it is also required to collaborate and provide insights to Brand team and affiliate teams to ensure unity and execution quality across all brand marketing touchpoints, including consumer-facing and salon marketing activities.

KEY ROLES & RESPONSIBILITIES

Decision Making

Indicate type of decisions typically made and the overall impact of those decisions.
Make brand-level marketing decisions related to strategy, communication priorities, and channel-level marketing initiatives, with impact on brand equity and business performance.

Problem Solving

Indicate the nature of problems regularly encountered and the complexity of the solutions.
Address complex brand and channel-related marketing challenges by balancing global direction with local market needs and identifying appropriate marketing solutions.

Independence of Action and Accountability

Indicate the general degree of independence which may range from closely monitored to setting direction.
Operate with a high degree of independence under general direction, while remaining accountable for alignment with brand leadership and corporate standards.

Budget Responsibility

Indicate degree of financial accountability.
Manage assigned marketing budgets and ensure effective allocation aligned with brand objectives.

Leadership

Indicate management responsibility including planning for the department’s future needs, operations, hiring, performance management, salary decisions, talent planning, etc.
Lead cross-functional projects and collaborate closely with Brand, Sales, Digital, and affiliate teams.

Key Accountabilities (not limited to):

Strategic Planning

• Develop mid-term brand strategy to improve brand value and to drive enhanced mid-term sales and market share targets through working in brand transformation internal / external partners and update it annually
• Consider global brand objectives to set challenging yet attainable brand sales and profit goals (P&L) for the affiliate, and connect with APAC
• Evaluate competitive challenges for brand and identify opportunities and risks for growth and profit enhancement
• Ensure that brand philosophy is aligned, and brand image and positioning are properly represented in brand strategy in accordance with corporate standards
• Incorporate channel-level marketing considerations, including salon, as part of overall brand strategic planning

Consumer Marketing

• Validate framework and strategy for mass and online media planning on marketing moments, targets, channels, and platforms
• Validate Art of Repeat lifecycle campaign content planning, framework of omni CRM customer journey, new acquisition strategy, and categorization of customer segments
• Validate consumer segmentations by consumer attributes to adjust marketing approach to each consumer segment
• Validate channel activation for Brand.com, 3PP, Retailer.com, DS, FSS, and Salon commercial touchpoints to maximize traffic, conversions, and retention
• Validate framework design and strategy for SNS, such as targets, platforms, KPIs, budget, Dos & Don’ts, social listening strategy, re-post rules, etc.
• Review the creative creation, adaptation, resizing, and retouching for Brand.com, 3PP, Retailer.com, offline channels, eDMs, DMs, Line, and salon-related marketing assets
• Validate influencer management including contract negotiation / management and appearance to create contents aligned with Consumer Marketing strategy

Product Marketing

• Develop category / hero products / new products strategy to identify key goals, claim development, and communication plans
• Validate standardized and visualized workflows and processes to execute product marketing operations such as product continuity / stop management, product pricing management, product visual asset management, and VMD / store / salon marketing material guidance

Qualifications 

• 5+ years experience in marketing, community management, and social media or related digital roles,  Ad/PR Agency background welcome/preferred.
• Proven experience planning or supporting brand activations including events.
• Strong understanding of social platforms, online community dynamics, and creator ecosystems.
• Fluency in both English and Japanese, excellent communication skills with the ability to translate scientific or complex information into clear, friendly language.  
• Passion for hair care, consumer education, salon business, and evidence-based beauty.  
• Highly organized, with experience managing multiple projects simultaneously.  
• Ability to work in a fast-paced, collaborative environment

会社概要

エスティ ローダー カンパニーズは約150のロケーションで製品を販売しています。 アジア太平洋地域、ヨーロッパ・中東・アフリカ地域、米州地域と、主要3地域に分けて、事業を展開しています。 各地域は1社以上の関連会社で構成され、今日、50を超えるロケーションに関連会社があります。

エスティ ローダー カンパニーズの日本法人（ELCジャパン合同会社）は日本屈指のプレステージビューティ企業で、エスティ ローダー カンパニーズの海外拠点の中でも長い歴史を紡いでいます。 日本での第1号店は1968年、東京の日本橋高島屋本店にオープンしました。

日本のオペレーション

東京都千代田区に移転した本社では、コーポレートおよびブランドチームが働いています。 仕切りのないオープンスペースで洗練されたインテリアデザインと皇居の素晴らしい景色が一望できるこのオフィスは、調和があり、コラボレーションを促す造りとなっています。

日本の研究開発・技術革新拠点も、丸の内本社の隣接するビルに移転しました。 ガレージにヒントを得たレイアウトは相乗効果を高め、「日本、およびその他アジア太平洋諸国で違いがわかる消費者にお喜びいただける製品を作る」という使命の実現をサポートしています。

また、茨城県下妻に工場およびエンジニア・イノベーション・センターを設けました。ELCにとって最先端の施設となり、高品質な製品を生み出し、アジア太平洋地域の消費者に、より一層近い場所での流通を可能にする取り組みです。消費者からの需要は高く、将来的にも大きなビジネスの成長を見込んでいます。

雇用形態：

正社員

給与：

応相談

業績賞与：年１回

昇給：年１回

※業績、評価結果に準ずる

勤務地

100-8333  東京都千代田区丸の内3-2-3 丸の内二重橋ビルディング 20階

所定労働時間

7時間30分 (休憩時間別途：60分)

フレックス有、コアタイム 10:30〜16:00、リモートワーク有

※部署により異なる

※営業職はみなし労働制

福利厚生・社内制度

総合福利厚生サービス(東京化粧品健康保険組合、えらべる倶楽部）

※年間6万円分補助、保養施設、リゾートトラスト会員等　自社製品社員割引

定期健康診断

退職金制度(確定拠出型年金、確定給付企業年金)

慶弔見舞金(結婚祝金、出産祝金、傷病見舞金、各種弔慰金、災害見舞金)

通勤手当(上限５万円)、外勤手当(営業職)、時間外手当(管理職以上は深夜残のみ)

休日・休暇

完全週休２日制(土日祝日)、年末年始休暇 有給休暇（入社当日より付与、初年度3～12日、以降最大22日） 特別休暇(結婚休暇、葬祭休暇、病気休暇、公傷休暇、災害時等休暇、母性管理休暇) 生理休暇、リフレッシュ休暇(永年勤続表彰該当者) 介護休暇

研修

入社時研修各種、社内スキルアップ研修(コーチング、ロジカルシンキング、英語会議スキル等）、社外スキルアッププログラム(英語、ビジネススキル、オフィススキル等)、キャリア開発プログラム、E-ラーニング各種

ELCジャパン合同会社

職務執行者社長:　ジェームズ　アクィリナ

事業内容:　 化粧品、医療部外品の製造、販売、輸出入

資本金:　 8,000万円

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.