Bobbi Brown Marketing Senior Manager
Date: May 11, 2026
Location: Tokyo, 13, JP, 1008333
Company: ELC Beauty LLC
TALENTS NEEDS SUMMARY:
The Marketing Talents at ELC holds primary responsibilities to be the “center of brand marketing” and support BGM/marketing leaders on overall brand strategic planning and execution to achieve brand goals.
To achieve responsibilities, it is also required to collaborate and provide insights to Brand team and affiliate teams to ensure unity and execution quality.
Role Overview
In this role you will be responsible for end-to-end marketing, adapting and delivering marketing plans across all local channels in ensuring a seamless consumer experience aligned with regional strategy. You will own business delivery of total brand, leading pod leads / 360 marketers to drive their assigned business portfolios. You will be a brand equity builder to amplify regional brand and marketing plans to local consumers.
KEY ROLES & RESPONSIBILITIES
Brand Management and Commercial Execution
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Identify local trends and competitive actions, and recommend trends to action activation
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Work with local Commercial team to validate and develop local retail GTM execution plan across channels by doors
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Work with local Online team to define account-specific online execution plans (except for Brand.com with operations to be regionalized)
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Manage A&P by channels in accordance with regional guidelines from the cascaded brand GTM launch book.
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Develop and propose local promotional plans for Key Shopping Moment (KSM) / High Traffic Moment (HTM) & Always-on (Trial sets) with input from local corporate teams (i.e. DCM, Commercial,Finance, Supply chain)
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Product Management: Lead cross-functional teams to ensure accurate product forecast, product excess management , pricing and claims for all campaigns.
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Monitor COG and escalate issues & develop intervention plans as needed by POD
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360 Marketing
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Lead marketing teams to deliver and execute cascaded end-to-end marketing plan from Region brand on consumer, product and retail marketing (i.e. campaigns, new product launch) and all channels for total brand, in partnership with extended DCM team and commercial.
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Derive insight from customer and input to Region Brand at annual planning stage for region marketing and GTM strategy development.
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Localize and validate cascaded 360 marketing and GTM plans, brief and calendar across all platforms and channels including assets, A&P investment, influencer management with input from media expertise in DCM team for total brand across all channels.
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Lead for full funnel marketing activation including owned media, influencer activation, CRM, and paid media activations. This includes campaign briefs, KPIs alignment and sign off on final investment. Validate final media agency brief and A&P budget.
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Review media performance against assigned KPIs monthly, quarterly, yearly together with DCM team and co-develop improvement plans continuously for on-going optimization.
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Localize creative assets cascaded from region brand for all platforms and work with local creative team or agency for adaptation and creation.
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Others
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Key member to drive / participate in assigned corporate regional / local projects (i.e. category / GTM strategy)
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Leadership: Lead and develop talents for succession internal pipeline
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Qualifications
・Minimum Education level: Degree in Business, Digital Marketing or related field
・Minimum Years of Experience: 10-15 years in related field, with prior experience leading a team
・Required Language Proficiency: Excellent in Communication, proficiency in written and spoken English
・Additional Job Specifications (e.g., physical demands, working conditions, equipment/machinery, specific skills, etc.):
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Proven track record in driving ROI for marketing campaigns
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Strong leadership and influencing skills to lead multiple projects in a matrix environment
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Skilled at managing stakeholders at different levels of seniority to accomplish business goals while maintaining strong interpersonal relationships
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Strong analytical skills, fast-learning, and flexible to deal with ambiguity
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Detail orientated with strong sense of work prioritization
雇用形態:
正社員
給与:
応相談
業績賞与:年1回
昇給:年1回
※業績、評価結果に準ずる
勤務地
100-8333 東京都千代田区丸の内3-2-3 丸の内二重橋ビルディング 20階
所定労働時間
7時間30分 (休憩時間別途:60分)
フレックス有、コアタイム 10:30〜16:00、リモートワーク有
※部署により異なる
※営業職はみなし労働制
福利厚生・社内制度
総合福利厚生サービス(東京化粧品健康保険組合、えらべる倶楽部)
※年間6万円分補助、保養施設、リゾートトラスト会員等 自社製品社員割引
定期健康診断
退職金制度(確定拠出型年金、確定給付企業年金)
慶弔見舞金(結婚祝金、出産祝金、傷病見舞金、各種弔慰金、災害見舞金)
通勤手当(上限5万円)、外勤手当(営業職)、時間外手当(管理職以上は深夜残のみ)
休日・休暇
完全週休2日制(土日祝日)、年末年始休暇 有給休暇(入社当日より付与、初年度3~12日、以降最大22日) 特別休暇(結婚休暇、葬祭休暇、病気休暇、公傷休暇、災害時等休暇、母性管理休暇) 生理休暇、リフレッシュ休暇(永年勤続表彰該当者) 介護休暇
研修
入社時研修各種、社内スキルアップ研修(コーチング、ロジカルシンキング、英語会議スキル等)、社外スキルアッププログラム(英語、ビジネススキル、オフィススキル等)、キャリア開発プログラム、E-ラーニング各種
ELCジャパン合同会社
職務執行者社長: ジェームズ アクィリナ
事業内容: 化粧品、医療部外品の製造、販売、輸出入
資本金: 8,000万円
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.