Trade Marketing Manager

Description

Key Responsibilities on this position:

• Derives the marketing plan into a detailed animation and promotional plan by Retailer.
• Builds a detailed animation and promotional calendar by Retailer, including product launches and special events; iterates with Key Account Managers.

• Plans and monitors budget for promotional (e.g. GWPs) and Visual Merchandising material (e.g. glorifiers).

• Briefs and monitors execution by Corporate Visual Merchandising.
• Shares promotional calendars and requirements with the Corporate Trade Marketing and Visual Merchandising team.

• Validates budgets.
• Monitors execution (timing, quality, cost).
• Supports Key Account Managers in preparing Retailer discussions, in particular regarding

the promotional calendar and the Trade and Visual Merchandising execution.

• Keeps aware of Retailer expectations and opportunities.
• Collects feedback from Sales Executives on the quality of the Trade Marketing and Visual Merchandising execution.
• Contributes to Retailer discussion material preparation.
• Drives innovation and continuous improvement on Trade Marketing and Visual Merchandising for the brand.

• Measures performance of Trade Marketing actions and strives for spend optimization.
• Works closely with Corporate Visual Merchandising to benefit from latest best practices, in particular on Connectivity and Digital capability integration.

• Conclude on Trade campaign analysis with inputs from KAM/Fields team and the different available tools (BI etc.) and report results to Brand Manager and Brand Teams.
• Responsible for giving valid forecast inputs to Product Manager to ensure forecast is aligned with trade plan focus.
• Cooperates in Coop creation (artwork, text etc.) (incl. Retailer emails – with online team).
• Responsible for managing the brand COOP budget due to the Brand strategy.
• Secure that the Retailer contracts (investment in advertising) is kept.
• Create shopping cards and follow up (for own responsible areas).
• Responsible for monthly account ledger (for own responsible areas).

Qualifications

What kind of qualifications we need?

• At least 3 years experience in Marketing including responsibility for 360°consumer engagement strategy and trade activation.
• Very oriented for Consumer insight and Digital communication development but wit a good understanding of traditional retail
• Strong strategic approach combined with high level of creativity, working with specialty multi retail partners will be an advantage.
• Experience in project planning, retail marketing execution, and budget management. Working with distributors and understanding of retail salon business an advantage.
• High analytical skills.
  Experience and track record in cosmetics and/or retail industry a definite advantage.
• Fluent English (both, speaking and writing)